The newish Sherlock Holmes franchise was down from its first go around and the news was even worse for The Chipmunks in their third attack on the box office. Those high pitched rodents were off 50% so maybe we can safely bury this franchise?
I could have put a picture of Alvin and the Chipmunks here. Thank me!
The big story was crowded houses in limited release for the return of Ethan Hunt (Tom Cruise) in Mission: Impossible 4. (The four is silent or pronounced "Gost Pro•toh•call".) I'm eager to see it myself, not because of that prologue to The Dark Knight Rises that's attached in some theaters but because... director BRAD BIRD! He hasn't let us down yet: Family Dog, The Incredibles, Iron Giant, Ratatouille! So curious to see how he handles flesh and blood actors instead of drawings and pixels.
Box Office Top Ten
01 SHERLOCK HOLMES A GAME OF SHADOWS new $40
02 ALVIN AND THE CHIPMUNKS: CHIPWRECKED new $23.5
03 MISSION: IMPOSSIBLE - GHOST PROTOCOL $13
04 NEW YEAR'S EVE new $7.4 (cum. $24.8)
05 THE SITTER new $4.4 (cum. $17.7)
06 THE TWILIGHT SAGA: BREAKING DAWN PART 1 $4.3 (cum $266.4)
07 YOUNG ADULT $3.6 (cum $4)
08 HUGO $3.6 (cum $39)
09 ARTHUR CHRISTMAS $3.6 (cum. $38.5)
10 THE MUPPETS $3.4 (cum $70.9)
Other Talking Points
Precursor Nominations Mean Nothing to Ticket Sales: The Descendants [Michael's review] didn't really get a boost from its week of precursor glories, off 23% from last week, but then neither did any of the other films. It's all white noise to general audiences... until Oscar nominations, one supposes. Meanwhile one wonders if the Weinstein Co is being too cautious. The Artist [Nathaniel's review] was off only 2% but they only added one screen. My Week With Marilyn [Nathaniel's review] is also losing heat without expansions. It's taking forever and what gives with that. Marilyn is a brand.
Jodie in Hiding: Carnage is the second Jodie Foster picture in a row to open in a tiny number of locations following The Beaver. While I realize she isn't the draw she once was, it seems like she'd still be enough of a draw in wide release to at least make some money on a wider opening, even if people don't end up liking the movie, instead of the torturous inching along which prevents revenue.
Indie Success: Shame crossed the $1 million mark with 30 screens added and Margin Call crossed the $5 million mark (on a $3.5 million budget) as it continues to lose theaters. Is Margin Call a sign that Zachary Quinto is going to be a real behind-the-scenes force? He really seems to be taking to the producer's role with several projects lined up.
What did you see this weekend? Was it worth your time?