Box Office: The Source of that Insidious Hopping
Tuesday, April 5, 2011 at 2:15AM
NATHANIEL R in Bunnies, Holidays, Patrick Wilson, Scandinavia, box office, sci-fi fantasy horror

Fact #1: I love Easter, bunnies, Easter bunnies, chocolate bunnies, coloring eggs.
Fact #2: Seeing Hop would ruin the upcoming holiday entirely for me because nothing makes me gag harder than animated CGI characters doing hip anachronistic things like oh, I don't know dreaming of playing in a rock n roll band. Just typing this out gave me salmonella. Mainstream moviegoers felt otherwise throwing their hardearned cash at the British wabbit. It had the best opening weekend since Rango. Where were these crowds when The Rock was doing Tooth Fairy?

01. HOP $37.5 new
02. SOURCE CODE $14.8 new
03. INSIDIOUS $13.2 new
04. DIARY OF A WIMPY KID: RODRICK RULES $10.0 (cumulative: $38.1)
05. LIMITLESS $9.3 (cumulative: $55.5)

Poor Patrick. Things never end well for him at the movies.

Hop's success frightens me and the only possible joy that can come from it is that maybe someone will give James Marsden another plum comic gig like the one in Enchanted.  I would however totally want to see this week's chart topper if it were about Jake Gyllenhaal and the Easter Bunny ibeing thrust back in time repeatedly until they saved Patrick Wilson from demonic possessions in The Source of That Insidious Hopping. Don't you wish you could sometimes watch three movies at once?

Per Screen Average Which movies were you most likely to find crowds at? I've eliminated all the specialty IMAX stuff and everything that's only at one theater because "come on" and here's what'cha got.

01. HOP $10,000ish
02. IN A BETTER WORLD $8,000ish (The Danish Oscar winner is finally on a few screens. Weird to wait an entire month post Oscar win to debut.)
03. WIN WIN $7,000ish (cumulative $1.9 million. Big jump in screen count this past weekend. I almost went today but my friend shifted plans.)
04. JANE EYRE $6,700ish  (cumulative $3.4 million. Still going strong. Yay)
05. INSIDIOUS $5,500ish (and this type of movie is always better with a crowd)

What did you see over the weekend? I was entertaining so I didn't get out. Although we did watch the SXSW winner Weekend which was fairly strong as indies go. It definitely knew what it wanted to be and didn't get distracted at being that and that's always a huge plus.

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
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