And here I thought excitement was suspicously low for The Hobbit...
Not three hours after Warner Bros listed screenings for guild members (that includes BFCA members like myself plus all the inside showbiz organizations like AMPAS, HFPA and BAFTA etcetera) every single last screening of The Hobbit was filled to capacity (except the ones in San Francisco). I even attempted a 48 FPS* screening as a last resort though I have absolutely no desire for yet another new gimmick to soil the world's greatest artform -- isn't 3D cheapening things enough?
*I decided to give this its own tag below but I pray that I will never be forced to use it again!