Box Office in Full Franchise Mode
Sunday, May 13, 2012 at 5:00PM
NATHANIEL R in Dark Shadows, The Avengers, The Best Exotic Marigold Hotel, box office, superheroes

In its second weekend, Marvel's The Avengers broke yet more records (first film to gross over $100 million in its second weekend) and joined the long-legged Katniss of The Hunger Games in her treetop perch. Together they can gaze far far down at the rest of the year's films whilst casually planning their even bigger sequels. Toy Story 3 excepted, they're the two most massive hits since James Cameron's Avatar. Meanwhile in limited release that Exotic Marigold Hotel was at full occupancy. Dark Shadows had a disappointing bow given the expectations generally placed on the Burton/Depp camp in mainstream remake mode. Since they clearly ought to take a break to recharge their creative batteries, maybe this is for the best? Consider that the Dames Judi & Maggie, in far far fewer theaters (roughly 4% of Dark Shadow's screens) and in their second weekend, had double the per screen average.

Johnny Depp's bankability tied down by Avengers fever and Double Dame powers.

TOP TEN 
01 THE AVENGERS  $103.1 (cum $373.1) Review
02 DARK SHADOWS  $28.8 new
03 THINK LIKE A MAN  $6.3 (cum $81.9)
04 HUNGER GAMES  $4.4 (cum $386.9) Review
05 THE LUCKY ONE  $4 (cum $53.7)
06 THE PIRATES! $3.2 (cum $23.1)
07 FIVE YEAR ENGAGEMENT  $3.1 (cum $24.3)
08 THE BEST EXOTIC MARIGOLD HOTEL $2.6 (cum $3.7) Review
09 CHIMPANZEE $1.6 (cum. $25.5)
10 GIRL IN PROGRESS $1.3 new 

What did you see this weekend? How many times have you seen The Avengers already? I would've seen Dark Shadows (LaPfeiffer awaits) but for visitors from out of town. I shall gaze on my beloved this week. More to come.

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
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