Box Office Quickie
Sunday, July 15, 2012 at 2:41PM
NATHANIEL R in Disney, Ice Age, box office

There's not much to report with this weekend's box office. It's more of the same as every studio, shaking from fear of the Bat, avoiding getting anywhere near opening weekend of The Dark Knight Rises Ice Age #8 (No, seriously I have no idea how many there have been now. No wait, I do: Too Many.) had the weekend to itself but for Spider-Man holdover and Ted's word of mouth.

Top five chart adapted from Box Office Mojo...

Of this week's top five Ted and Magic Mike are the most profitable on account of their lower than average budgets. But once you count in merchandising I suppose Brave, despite a budget nearly the size of its domestic gross (thus far), will be the winner... eventually. Disney Princesses = Profits Happily Ever After. 

What did you see this weekend? I stayed in and watched Jeff, Who Lives At Home as you commanded. More on that one soon.

 

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
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