JA from MNPP here, with another example of what's become commonplace these days - the teaser for the trailer for the movie. In this case we have a preview for the trailer premiere of the second Hunger Games movie Catching Fire; the trailer proper will be unvelied during the MTV Movie Awards on April 14th, but for now they're giving us three whole shots amid flashes of fire and "Hosted By Rebel Wilson"-isms. We have a shot of the crowd waiting for Katniss (Jennifer Lawrence) and Peeta (Josh Hutcherson), we have Effie (Elizabeth Banks, all cotton-candy'd up) about to lead them onto the stage, and we have a typically forced smile from everlasting sourpuss (with good reason, of course) Katniss as she greets her admirers.
I can't decide if this is more or less egregious an empty promotional tool than that seizure-inducer they released for The Wolverine last week before getting around to the proper trailer; that one had more images for us to look at (including a couple examples of shirtless Hugh Jackman, natch), but it compressed them into just a dozen seconds or so of strobe-like flashes; this one has fewer things for us to look at but it pauses long enough to give each moment a feeliing, a character beat. That robotic waving of Effie's hands, and Jennifer's grimace. (And I'm not the only one already happy to see the latter's face again, right? The Oscars were only a month ago but I already missed her.) And then I can't decide how depressing it is that this is a conversation I'm having with myself. And then I get distracted by another shiny thing and forget my momentary consternation til the next time. Ooh shiny!