Yes, No, Maybe So: Frozen
Saturday, September 28, 2013 at 7:14PM
Tim Brayton in Disney, Frozen, Yes No Maybe So, animated films

Hi, it's Tim. In the past couple of days, Disney has released the first full North American trailer for their upcoming animated musical Frozen, giving us the first look at the actual movie beyond that silly, vaguely aggravating gag reel with the snowman that accompanied Monsters University into theaters. Though "first" requires that we ignore the existence of a pretty fantastic Japanese trailer that doesn't resemble the new American one much at all.

Which means, among other things, that this new ad tells us exactly what the Disney marketing people think of their target audiences in different countries, namely... well, let's not give away the ending.

Here's the trailer in case you haven't had the chance to see it yet and the Yes No Maybe So breakdown after the jump

So let's have at it! Yes, No, Maybe So time!

YES

NO

MAYBE SO

Based on this ad, I'm a Maybe leaning No. I mean, it's a Disney musical, so I'm a giant, opening-night "YES!" in reality, but everything about this seems uninteresting, visually and narratively derivative of Tangled. But maybe there's something to be hopeful about, that we're not seeing yet. How about you? Excited to get Frozen? Yes, No, or Maybe So?

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
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