Manuel here offering an off-beat theory on that new 50 Shades of Gray trailer.
The worldwide phenomena got a Beyoncé-scored trailer that debuted during last week's Scandal which suggests the marketing team at least know who they're courting. "Haunted" really is a great trailer song & when paired with (intentionally?) campy dialogue like
My tastes are very... singular.
Enlighten me then...
it makes for quite the breathy, pulpy trailer, but am I the only one noticing that this trailer makes the film look like an oddly humorless gender-bending fan-fiction of The Devil Wears Prada?
Between the Runway-looking office reception, Jamie Dornan's teased "gird your loins" entrance, and Dakota Johnson's Andy Sachs-esque outfit, I half-expected Dornan's Gray to give us a sibilant monologue on cerulean fabrics. Alas, despite its gorgeous London skyline shots and a "getting ready to meet Mr Gray" setup scene that might as well be scored to KT Tunstall's "Suddenly I See," this trailer doesn't seem to be aiming for the fun and flirty sensibility of that other best-selling novel adaptation. So many moody shots seem right at home in a horror flick (is he stalking her at a... hardware store?) suggest this film will try to battle its sudsy image by wearing a self-serious smoldering scowl. To be fair, Dornan wears those well (anyone else watch The Fall?) and despite an odd accent and a lack of his usually gorgeous facial hair, his Gray is sure to be the most ogled male film lead since the Magic Mike boys dropped trou. Of course, now I'll just keep imagining what Gray would've been in the hands of Streep; might that have netted her her fourth Oscar? I kid, though it does seem odd that this trailer would so openly (if unconsciously) crib images from that 2006 flick, or am I just imagining things?
Check out the full trailer below and tell me you weren't sad when there were no Emily Blunt or Stanley Tucci one-liners to buffer the self-seriousness of it all:
Enlighten me readers, does this new trailer whet your apetite enough to buy a ticket? Are these just words you're scrolling through in hopes I saved a shirtless Dornan shot at the end of the post?