I've been struggling and struggling to come up with something to say about Shia Labeouf's paper bag look at the Berlinale over the weekend. Thought it seems ready made for a meme -- think of all the has-beens that could be mocked! -- you wouldn't be able to tell who was being mocked once you'd photoshopped the bag over the head.
I know only two things about this. First, that James Franco exploded when he saw it, both sexually aroused and furious that he hadn't thought of it first. Second, that at least one cinephile in each top film market will do this look for Halloween and not enough people will get the joke.