Scarlett's Weekend. What Did You See?
Sunday, July 27, 2014 at 5:51PM
Amir S. in Hercules, Lucy, Magic in the Moonlight, ScarJo, box office

Amir here, with the weekend’s Scarlett Johansson re Box Office report

‘twas a battle between two kickass heroes at the multiplex this weekend, and the The Rock’s old school muscles and sword and sandals fell to the fierce power of ScarJo and the wonder of technology. Lucy beat Hercules to top the weekend. Those weren’t the only new releases that entered the top ten: the anonymously titled And So It Goes starring Diane Keaton and Michael Douglas started with a tepid $2k per screen average for the slightly older crowd, while A Man Most Wanted did really solid business on only 361 screens. Experts are currently analyzing whether the audience interest stems from Philip Seymour Hoffman’s final performance or the work of Iranian character actor Homayoun Ershadi.

WEEKEND BOX OFFICE
01 LUCY $44 *NEW* Trailer thoughts
02 HERCULES $29 *NEW* 
03 DAWN OF PLANET OF APES $16.4 (cum. $172) Review
04 THE PURGE: ANARCHY $9.8 (cum. $51.2)
05 PLANES: FIRE & RESCUE $9.3 (cum. $35.1) 
06 SEX TAPE $5.9 (cum. $26.8)
07 TRANSF4RMERS $4.6 (cum. $236.3)
08 AND SO IT GOES $4.5 *NEW*
09 TAMMY $3.4 (cum. $78.1) Review
10 A MOST WANTED MAN $2.7 *NEW*

and...
11 22 JUMP STREET $2.5 (cum. $185.6) Podcast
12 HOW TO TRAIN YOUR DRAGON 2 $2.2 (cum. $165.6) best movie dragons
13 MALEFICENT $1.7 (cum. $232.1) Podcast
14 BOYHOOD $1.7 (cum. $4.1) review
15 BEGIN AGAIN $1.5 (cum. $12.3) top ten thus far

But the real star of the weekend is surely Johansson. What a difference a couple of years can make. After the promise of her early years, for nearly a decade it seemed like she would never be able to fulfill her potential. But consider what she has given us in the past 10 months: two Oscar-worthy performances in Don Jon and Under the Skin, a wildly acclaimed voice performance in Her, the only positive element of the otherwise forgettable Winter Soldier and an ensemble part in the surprise hit Chef. In the process she’s worked with two of America's hottest auteurs and proved her acting chops in a variety of genres. It’s almost impossible to think the same actress is behind both the gum-sporting Jersey girl Barbara Sugarman and the nameless alien of Skin. If the final piece of the puzzle of her resurgence was to show that she can carry a film to box office success without the help of other spandex-clad superheroes, Lucy seems to have given us the answer. With exciting reports that she’s in talks with Coen Brothers to join the cast of Hail, Caesar!, there are no signs of her slowing down. Long may her reign continue!

On the limited end of things, Woody Allen’s new film, Magic in the Moonlight, received the customary Allen treatment of opening in very few locations to very strong per screen average on its way to wide release. Furthermore, in line with the other recent Allen tradition of making one dud for every hit, Magic has so far ended on the lower side of the spectrum, critically speaking. I haven’t yet seen it, so I’ll reserve judgment until I do. Unless it suffers the same fate as You Will Meet a Tall Dark Stranger, which means I’ll never find out.

What did you watch this weekend?

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
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