Box Office: The Studios Fail America on the 4th of July
Sunday, July 6, 2014 at 7:29PM
Amir S. in Giant Fucking Robots, Holidays, Tammy, box office

Amir here with the weekend’s box office report. ‘twas quite a sad one at the multiplex; Positive adjectives were hard to come by. Tran4mers topped the charts again, but even that franchise has tired its audience so much that it now lags significantly behind the previous installments. Tammy came in second, but this one is also way behind last year’s Melissa McCarthy vehicles like The Heat. Maybe people are finally realising that having a superstar who doesn't fit Hollywood's notions of traditional beauty is completely different from having a superstar who doesn't fit Hollywood's notions of traditional beauty solely to make fat jokes about her.

 

Deliver Us From Evil was a big flop, this one falling behind director Scott Derrickson’s previous films, despite finding some major champions among critics. And if those are not enough underachievers for one week, there was also Earth to Echo, not just beating Deliver Us... as the weekend’s most awkwardly titled offering, but also beating it on the disappointment scale. This was the only new family option of the weekend, but it finished behind the leftover How to Train Your Dragon 2, which is another massive disappointment in its own right.

WEEKEND BOX OFFICE
01 TRANSFORMERS: AGE OF EXTINCTION $36.4 (cum. $174.7)
02 TAMMY $21.1 NEW (cum. $32.9) Review
03 DELIVER US FROM EVIL $9.5 (cum. $15)
04 22 JUMP STREET $9.4 (cum. $158.8) Podcast
05 HOW TO TRAIN YOUR DRAGON 2 $8.7 (cum. $140) best movie dragons
06 EARTH TO ECHO $8.2 NEW (cum. $13.5) 
07 MALEFICENT $6.1 (cum. $213.8) Podcast
08 JERSEY BOYS $5.1 (cum. $36.7) Review
09 THINK LIKE A MAN TOO $4.9 (cum. $57.1)
10 EDGE OF TOMORROW $3.6 (cum. $90.8) Capsule / Top Ten Thus Far

Perhaps Begin Again and Snowpiercer could have emitted some positive vibes with their relatively strong expansions, but no, hang on a minute! Dinesh D’Souza’s America – a sequel to Obama’s America? Oh, who cares anyway? It’s not like that first film made any damn sense – beat both of them to finish just outside the top ten. Yes, Dinesh D’Souza! Enough has been written about the hypocrisy and sheer stupidity of this man to make one think that a multimillion dollar opening and an A-Fucking-Plus Cinemascore is out of reach for his films, but no. It’s still possible. America has disappointed us all. The silver lining is that he, too, is lagging far behind his previous film.

What did you watch this weekend? Please give us some positive vibes to counteract Hollywood's failure to schedule anything worthwhile on such a big moviegoing weekend.

See Also: Nathaniel's Top Ten at the Halfway Mark

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
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