Chris here to celebrate our favorite indie distributor. A24 has been steadily been building their reputation since launching about 3 years ago, and yesterday they finally landed their first Oscar nominations. They've previously housed longshot candidates like Spring Breakers and A Most Violent Year, but this year saw three of their films break through: Room, Ex Machina, and Amy.
A24 started 2015 proving that they could compete with the larger indie outfits by delivering at the box office. Ex Machina was a surprise hit and became their highest grosser, with Amy and Noah Baumbach's While We're Young also breaking out. Room could pass all of them with the help of its four major nominations and The Witch looks primed to be late-winter mini-hit, as well.
The nominations feel richly earned, given that they've fostered worthy candidates like Under the Skin, The Spectacular Now, and A Most Violent Year that eluded the awards race. Their "Consider This Sh*t" campaign for James Franco's bonkers performance in Spring Breakers may not have paid off, but they are now firmly in the Oscar fray.
They've been playing their seven nominations very modestly, true to their understated form showcased in the David Ehrlich profile on them (essential reading if you haven't read already). Hopefully they're enjoying the Oscar news with a well-deserved Ex Machina dance party. Cheers!
