Chris here. Remember the Alamo Drafthouse's fabulous all-women screenings of Wonder Woman earlier this summer? Well, they are back to exclusive themed screenings again - this time it will be an all clown screening of IT. And we don't euphemistically mean an all bro screening. We're talking literal clowns.
As if the film didn't seem terrifying enough, why not see it floating in a sea of Pennywises? Alamo is making the screening have mandatory costuming, so it's unlikely to really give audience members the chills if they're active participants. Costuming for fans has gone by the wayside for audience members, with theatres posing guidelines for even Star Wars due to rightful concerns for safety. In an offbeat way, this feels like closer to The Rocky Horror Picture Show for its potential to give passerby their share of hilarious double takes. And with the film set for a big opening in two weeks, we can expect Pennywise to be the next staple of cosplay.
Would you brave IT while surrounded by clowns?
