by Murtada
The studio behind mother! has pivoted their second week marketing towards the bad word of mouth that the film has been receiving from moviegoers. They stopped selling it as a home invasion horror thriller and instead decided to embrace how polarizing it is.
Some people love it......some people don’t
It’s a bold move and we like it. What they don’t do though, is mention the F cinemascore that the film recieved. CinemaScore is a company that exit polls moviegoers’ opinions on opening night. They have been storing data since 1986, and in that time only 11 other films received the infamous F. Those so honored include Steven Soderbergh's Solaris (2002) and Andrew Dominik's Killing Them Softly (2012). And make no mistake Darren Aronofsky thinks it's an honor, he told The Frame:
What's interesting about that is, like, how if you walk out of this movie are you not going to give it an F? It's a punch. It's a total punch. And I realize that we were excited by that. We wanted to make a punk movie and come at you.
Did you enjoy Aronofsky punk move? Where do you stand on the mother! conversation?