What did you see over Memorial Day?
Tuesday, May 28, 2019 at 9:15PM
NATHANIEL R in Aladdin, Booksmart, Horror, box office

What did you see over the long weekend? Yours truly had a visitor in town so we were doing the touristy things and Aladdin was the movie of choice (not ours!)

Four Day Holiday Weekend Box Office
May 24th-27th
🔺 = new or expanded theater counts / ★ = highly recommended
W I D E
PLATFORM / LIMITED
1 🔺 Aladdin $116.8 on 4476 screens *new* 1992 RETRO
1 🔺 Biggest Little Farm $679k on 181 screens (cum. $1.2)
2 John Wick Chapter 3 $30.9 on 3850 screens (cum. $107.6) REVIEW, KEANU REEVES
2 🔺  The Church $475k on 252 screens *new*
3 Avengers Endgame  $22 on 3810 screens (cum. $803.3)
3 🔺  The White Crow $440k on 365 screens (cum. $1.2) PODCAST
4 Detective Pikachu  $17.2 on 3824 screens (cum. $120) REVIEW
4 Amazing Grace $228k on 152 screens (cum. $4) 
5 🔺 Brightburn  $9.6 on 2607 screens *new*
5 🔺 The Souvenir $179k on 23 screens (cum. $291k) REVIEWPODCAST
6 🔺  Booksmart  $8.7 on 2505 screens *new* REVIEW â˜…
6 🔺  All is True $176k on 64 screens (cum. $333k)  JUDI DENCH 
7 A Dog's Journey  $5.4 on 3279 screens (cum. $16.2)
7 🔺 Photograph $170k on 123 screens (cum. $219k) INTERVIEW
8 The Hustle $4.5 on 2377 screens (cum. $30.6)  ANNE HATHAWAYPODCAST, REVIEW
8 🔺 Non-Fiction $156k on 60 screens (cum. $347k) 
9 The Intruder $2.9 on 1612 screens (cum. $32.6)
9 Red Joan $147k on 130 screens (cum. $1.4) JUDI DENCH 
10 Longshot $1.9 on 1354 screens (cum. $29.1) REVIEW
10 🔺 Echo in the Canyon $141k on 2 screens *new*
11 The Sun is Also a Star $1 on 2073 screens (cum. $4.5) 
11 🔺 India's Most Wanted $118k on 110 screens *new*
12 Uglydolls $890k on 1090 screens (cum. $19.1)
12 Shadow $51k on 32 screens (cum. $405k) REVIEWZHANG YIMOU â˜…
13 Poms $885k on 911 screens (cum. $12.5) PODCAST
13 Meeting Gorbachev $39k on 32 screens (cum. $156k)  REVIEW 


numbers on that chart are pulled from boxofficemojo.

WIDE RELEASE Over the weekend Avengers Endgame became only the second movie to ever cross the $800 million mark at the US box office, after The Force Awakens. But it was Disney's Aladdin of course that was the weekend champ. The almighty power of brand recognition these days, you know. Critics were (justifiably) rough on it though with only 58% approval rating on Rotten Tomatoes. That it wasn't a 0% just goes to show you how corporate-loyal a lot of movie reporters are these days because it's an unmagical mess from start to finish. The sad news of the weekend was a low turnout for the teen girl comedy Booksmart, the best reviewed movie currently in wide release. Among wide releases The Sun is Also a Star had a rough go of it in its second weekend down 58% in and with a dismal per screen average.

LIMITED RELEASE The biggest per screen average this weekend belonged to the Laurel Canyon music doc Echo in the Canyon but more surprising to us is the performance of The Church, which came in at #2 for the weekend in limited release. This despite no images /info to speak of on Indican's (the distributor) website, no images on moviefone.com, no images but a generic movie poster on IMDb. And no easy way to search for it online. I tried all sorts of things and it kept giving me articles and images from that Conjuring spin-off The Nun. In short, horror fans will go to anything even with minimal advertising. If only genres like "female leads" or "lgbt" or "critically beloved teen comedies about girls graduating from high school" had fans as unquestionably loyal no matter the movie in question.

Not charting in this top 13 were several debuts including Lumber Baron $26k, the fashion/celebrity documentary Halston $16k, John Lithgow starring The Tomorrow Man $24k, and a doc called The Proposal $11k

 

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
See website for complete article licensing information.