Your mission should you choose to accept is it to rate the Mission: Impossible movies. I'm not sure that I can since I've found all four so easy to watch, even thrilling intermittently, until I promptly forget about them the next day. That said, I think I like Ghostocol, aka. I Am Mission Four the very best. And given how well it held up after a pretty big opening weekend, perhaps other audience members felt the same?
I wonder if Tom Cruise chose the tagline himself "No Plan. No Backup. No Choice"? That might well describe this franchise for him in terms of mega-star survival if you smooshed it together. "No Backup Plan. No Choice". He needed this movie to work and it did. Well done. Extra points for choosing Brad Bird aka Mr. Incredible as your boss, Tom.
Box Office Top Ten 3 Day New Years Weekend (Estimates)
01 MISSION: IMPOSSIBLE 4 $29.5 (cum. $132.4)
02 SHERLOCK HOMES 2 $21.0 (cum. $131.0)
03 ALVIN & THE CHIPMUNKS 3 $16.3 (cum. $92.7)
04 THE GIRL WITH THE DRAGON TATTOO 2.0 $14.8 (cum. $55.8)
....whoa, Fincher's remake falling under the 3rd week of the Chipmunks regurgitation? Ouch.
05 WAR HORSE 1 $14.3 (cum. $40.4)
06 WE BOUGHT A ZOO 1 $13.2 (cum. $40.6)
07 THE ADVENTURES OF TINTIN $11.4 ($47.2)
08 VALENTINES DAY 2: NEW YEARS EVE $6.3 (cum. $46)
09 THE DARKEST HOUR 1 $4.3 (cum. $13.2)
10 DESCENDANTS: FIRST GENERATION $3.4 (cum. $39.4)
Talking Points
The Iron Lady was packing them in (extremely) limited release which just goes to show you that the Weinstein Co was setting fire to money by not opening it wider right away given that it's a) Meryl and b) the media is all up in that shit with Meryl profiles, 60 Minutes and the Kennedy Center Honors. That's free publicity that'll will wear off before the movie goes wide! Plus The Iron Lady is not the sort of movie that will benefit from word of mouth as it's not very good. A Separation and Pariah also opened to totally respectable if not earth shaking results which is too bad because they're both among the very best of the movies. This season is such a tough market for small movies. And yet they try to sell dozens of the best ones round about now every year.
Timid release strategies *can* work well for high quality hard to sell movies (The Artist, Shame) but you always run the risk of losing momentum... especially when you have major stars (Carnage / Dangerous Method) or brand recognition (Marilyn)
Tinker Tailor Soldier Spy (up to $4 million) and The Artist (up to $5) both had their first million dollar weekends now that they're no longer quite so impossible for moviegoers to see. Wider please. A Dangerous Method and Carnage, which have much more improbable Oscar dreams, continue to do pretty well in super limited release. If they don't go wider soon they're totally going to miss a window since it's hard to imagine them scoring major Oscar nods.
New Year's Eve was up 92% this weekend. Gee, I wonder why! Expect it to vanish from the face of the earth next week despite being on over 2000 screens at the moment. Who gets those screens? Why is only one movie, a horror film, going wide?
Did you see a movie on New Year's or were you nursing a hangover?