"Endgame" breaks all the records. Is counterprogramming dead?
Monday, April 29, 2019 at 10:00PM
NATHANIEL R in Avengers: Endgame, The Avengers, box office, moviegoing

What did you see over the weekend? Or perhaps we should ask "Were you part of the record 1.2 billion global haul of Avengers Endgame?" Yes, we're living in the capitalist end times when one corporation (Disney) will soon control the entire world. Or 50% of showbusiness soon. With that in mind let's look at everything in wide release (that's only 13 films and just barely that with Endgame on 4661 screens) and their limited/platform counterparts... 

Weekend Box Office (Actuals)
April 26th-28th 
🔺 = new or expanded theater counts
W I D E
PLATFORM / LIMITED
1 🔺 Avengers Endgame $357.1 on 4662 screens *NEW*
1 🔺 Amazing Grace $519k on 245 screens (cum. $2.1)
2  Captain Marvel  $8.3 on 2435 screens (cum. $413.8) REVIEWHITS 1ST QTR
2  The Mustang $291k on 277 screens (cum. $4.5)
3 The Curse of La Llorona  $8 on 3372 screens (cum. $41.8) REVIEW
3 Kalank $278k on 283 screens (cum. $2.4)
4 Breakthrough  $6.8 on 2913 screens (cum. $26.6) 
4  Hotel Mumbai $168k on 170 screens (cum. $9.2) REVIEW
5 Shazam!  $5.5 on 3631 screens (cum. $131.2)
5 🔺  Red Joan $165k on 45 screens (cum. $222k) JUDI DENCH
6 Dumbo  $3.4 on 2380 screens (cum. $107.2) BEST OF TIM BURTONPODCAST
6 High Life $133k (cum. $1.4) on 146 screens (cum. $933k)  REVIEWPODCAST
7 Little  $3.4 on 2119 screens (cum. $35.8)
7 🔺 Family $102k on 104 screens (cum. $126k)
8 🔺 Pet Sematary $1.3 on 1655 screens (cum. $52.6) 
8 🔺   Wild Nights With Emily  $91k on 65 screens (cum. $226k)
9 🔺 Us $1.1 on 1255 screens (cum. $172.8)  REVIEWPODCASTBEST SHOT
9 🔺  The White Crow  $78k (cum. $201k) on 5 screens *NEW* 
10 Penguins $1.1 on 1815 screens (cum. $5.8) 
10 The Chaperone $71k on 50 screens (cum. $333k) 
11 Missing Link $1.0 on 1588 screens (cum. $15.5) REVIEW
11 Hail Satan? $48k on 18 screens (cum. $83k) REVIEW
12 After $403k on 607 screens (cum. $11.6) 
12 Woman at War $45k on 46 screens (cum. $714k) REVIEW
12 Hellboy $354k on 927 screens (cum. $21.5) 
12 Apollo 11 $41k on 62 screens (cum. $8.5) 


numbers on that chart are pulled from boxofficemojo.

HOW BIG WAS ENDGAME?

Endgame was so enormous that it even lifted Captain Marvel way back up to #2 in its 8th week in theaters. It was so gigantic that it grossed as much or more in its first three days domestically as some #1 movies of their entire years have grossed in their whole runs this decade (like 2011's Harry Potter finale, 2013's Hunger Games: Catching Fire or 2014's American Sniper). It was so colossal that it hogged 89% of the revenue at US movie theaters this week despite 87 other films in release. 

Which leads us to wonder if counterprogramming is a dead artform now that there are so few pieces of the pie left once the franchises have eaten. Maybe audiences only want one kind of thing and Hollywood isn't to blame?

I dont know why I didn't review Endgame yet. Perhaps it was the tiniest subconscious form of rebellion against total global dominance? 

Article originally appeared on The Film Experience (http://thefilmexperience.net/).
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