The Avengers: Age of Ultron is nearing Spider-Man 3 levels of giving the game away before it opens. Which worries. Why the hard sell with a third trailer when you're going to break records even if you advertised with only the illustration of a turd -- and I don't mean the shitty poster, but an actual turd. This hard sell combined with the bleak tone of all the trailers (where's the fun of the megahit original?) combined with Joss Whedon calling the production "a nightmare" has me suddenly worried. Because, true story: I want it to be great. I love The Avengers (in comic and movie form). Yes, TFE complains about the glut of superhero movies but that doesn't mean they should've have a place in the movie ecosystem. They just shouldn't dominate it is all. They're dessert, not a balanced meal.

So at the risk of obvious spoilers (hey Marvel provided them not us) here are the three moments we must discuss...