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Recommend Oscar Telecast Ratings Hit Eight-Year Low (Email)

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We’re currently awash in Oscar numbers and statistics, but there’s another Oscars number to be taken into account. After much discussion of the Academy as an entity leading up to Sunday night, it seemed like public interest would be high going into the ceremony, particularly given the Leo narrative and some high-grossing nominees like The Revenant, The Martian and Mad Max: Fury Road. But numbers for the Oscars telecast for this year have come in, and the Chris Rock-hosted show fell 6 percent to 34.3 million viewers in preliminary numbers and an eight-year ratings low...

If you haven’t already read Kieran’s analysis of Rock’s hosting stint you definitely should, because he gets at a lot of reasons why the ceremony was so uneven and might have put people off watching. But the most telling aspect of the ceremony’s ratings is that the 18-49 demographic only dropped 5 percent, which means that much of the lost audience was older viewers...


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