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Recommend Thanksgiving was Unkind to the Box Office (Email)

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By Ben Miller

Thanksgiving weekend can usually be counted on for a big box office, but that was certainly not the case this year.  The entire box office managed just $92.9 million for the three-day weekend.  That's the lowest Thanksgiving box office weekend since 1994 (not counting 2020, obviously).  Black Panther: Wakanda Forever cruised to another easy box office win, dropping a mere 31% in it's third week of release.  The two new releases of Disney's Strange World and the war film Devotion both landed with relative thuds.  The marketing on both has been dubious at best...

Weekend Box Office (actuals)
November 25th-27th
🔺 = new or expanding /  ★ = Recommended
WIDE (OVER 800 SCREENS) LIMITED / PLATFORM 
BLACK PANTHER WAKANDA FOREVER  GLASS ONION
1 BLACK PANTHER WAKANDA FOREVER $45.6 (cum. $367.5) 1 🔺★ GLASS ONION: A KNIVES OUT MYSTERY $9.4 *NEW* 696 screens


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