10 years ago this week, 'NSYNC predicted the Rise of Timberlake
Thursday, July 28, 2011 at 11:23AM 
Hello, everyone! It's Mark Blankenship from The Critical Condition. You may remember me from a recent podcast here on TFE, but otherwise, this is my first appearance on the site. I'm not saying I'm nervous, but I changed my outfit six times before you got here, and I did this silly thing with my hair that you probably didn't even notice and... oh! Where are my manners? Why don't we sit in the living room and talk about you?
Ahem. Anyway.
As you already know, this week marks the tenth anniversary of Wet Hot American Summer and its ever-glorious scene of Janeane Garofalo destroying an infirmary. However, that is not the only cultural touchstone that arrived a decade ago. This week also brought us Celebrity, the final album by 'NSYNC.
Even at the time, the album was a big deal, selling 1.87 million copies in its first seven days and generating hit singles like "Girlfriend," "Pop," and "Gone." None of these were quite as brilliant as"Bye Bye Bye," but they were still pretty magical. (Plus, Dirty Pop is a great drag name.)
In retrospect, however, this album is even more important because it signalled the birth of Justin Timberlake: Media Machine. Before Celebrity, he was simply the most popular member of a boy band, meaning he occasionally shared lead vocals and danced in the back of a V formation.
Celebrity, however, was essentially the Justin show. Looking at the album cover, you could assume he was the lead artist, and watching this video or this one, you might think you were watching "Cry Me a River."
Hey... who are those guys in Justin's light?
When Lance Bass wrote a book (sigh), he suggested this intense focus on Justin broke up the group, and he may be right. Intentionally or not, this period let 'NSYNC's success provide a low-risk incubator for Timberlake's solo career. If he fizzled, then he still had the group to fall back on, but if he sizzled, then he could leap into new projects.
That's kind of how Timberlake evolved from a mere pop star into box-office draw. While nestled in his music career, he started making limited appearances as an actor, popping up in SNL videos and Christina Ricci vehicles. Failure wouldn't have meant much, since people were more focused on "SexyBack" than Southland Tales.
Obviously, though, the acting thing worked out. The Social Network, Bad Teacher, and Friends With Benefits have made Timberlake a movie star who used to make records, not a pop singer who moonlights in film. And to think this was all predicted when we heard "Pop" on the radio!
Timberlake at the Oscars, February 2011
Timberlake isn't the only person to transition from one medium to another, of course, but as Celebrity hits double digits, it's interesting to consider just how successful this former Mouseketeer has been. Ten years from now, we might be analyzing how Bad Teacher laid the seeds for Senator Timberlake's eventual appointment as the Secretary of Education.
[Editor's Note: Mark is currently hosting an amazing "ULTIMATE POP SONG" contest at Critical Condition... there's only 24 hours left to vote on the first round match-ups. Don't miss the hilarious POP SONG commentary at Nick's Flick Picks, and Low Resolution, either. Some of the first bracket countdowns are true 'Sophie's Choice's. Go now... vote!]
10|25|50|75|100, Justin Timberlake 
