If there's a sure way to hit #1 at the box office with minimal effort, it's this: make a demonic possession flick. Someone should do a study because it seems to me that they're the most profitable subgenre ...of anything. They always open well even if they feel virtually indistiguishable from the last one. Even if the last one was super recent. Even if they aren't innovative with f/x. Even if they have no stars. It makes you wonder if The Exorcist, discussed robustly recently here, is the most influential movie of the past 40 years rather than Jaws which usually gets the credit in building the foundation of our current cinematic culture.
This makes me wish exorcism flicks would go extreme mash-up. Let's take some genres which the mass public are weirdly averse to despite their entertainment value, say the screwball comedy or the musical or the adult romance (non comedic) and revive interest in them by throwing a little demonic possession in as a subplot. Imagine the setpieces!
What did you see this weekend? Or, since the weekend isn't officially closed until Monday night (Happy Labor Day!) which movie are you planning to see? I saw Lawless (review later tonight) and I almost made it to Premium Rush because I'm anxious for Looper. It made a kind of impulse item sense but I was thwarted.
Maybe the studio would have pushed it harder if a demon-possessed baby was in JGL's courier bag?