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By Christopher James
Branding is important. Craft a persona early enough, it can sustain you for a full career. Stallone and Schwarzenegger will remain action stars until they need rockers. DeNiro will be a gangster in every third rate mob movie known to man. Finally, Diane Keaton instantly conjures the vision of a kooky Grandma who loves Chardonnay.
Between Book Club and Poms, septuagenarian Keaton has once again found a way to lead movies packaged around her infectious star persona. Mack & Rita is the latest in this series. While it’s easily the shabbiest of the three, it’s not without its charms thanks to its Oscar-winning lead. Who wouldn’t want to jump to the point in their life where they could be Diane Keaton?
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