Tribeca: On Distribution Anxiety and Stag Getaways
Sunday, April 27, 2014 at 12:23AM Tribeca coverage continues with Nathaniel on "Loitering With Intent" and "The Bachelor Weekend".
The way I see it, distributors pick up movies for one or more of four reasons, all of which are market driven. 1) The Shop-worn Genre. There's a reason so many low budget horror movies are made each year - the audience is faithful. There are virtually no other genres with audiences that loyal but faith-based movies are making a case for themselves right about now. Variations on this include any recognizable type, though: the murder mystery, the buddy comedy, sci-fi, etcetera 2) The Name Factor. If you can pin your marketing on recognizable faces or names in front of or behind the camera, you have a decent shot at getting media attention and then, goes the thinking, selling tickets. 3) Marketing Hook, Easily Identifiable. This is where "high concept," the term being popularized in the 80s for movies you can sum up in one sentence, comes in. 4) Passionate Advocacy / Prestige. This one is harder to see coming but sometimes deep pocketed distributors do pick up films just because they love them and want them seen. Although even this passion is suspect because oft times the goal isn't wholly altruistic but part of the whole "prestige/awards" marketing hook and resume dreams.
But, real talk: The bulk of festival movies will never spend much time, if any, in regular movie theaters...
