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« From the Vaults: The Etymology of "Actressexuality" | Main | Breakfast with... Carole Lombard »
Sunday
Mar222015

Not Much Divergence In These Box Office Grosses

The Divergent Series: Insurgent (argh. that title) mirrored its predecessor with roughly the exact same opening weekend take. So it kept its audience but didn't grow, which might not bode well for a long life or the blind greed now-common decision to split its final movie into two parts. The reviews are worse this time. Nevertheless it's the 4th big hit for divisive Shailene Woodley out of only 6 movies so we're stuck with her for a long time to come. The other interesting mirroring going on is with Cinderella. While it hasn't been posting numbers quite as big as its Disney live-action predecessor Maleficent day-by-day, it's been close surprisingly close despite no Jolie-sized starpower. In other words, it's going to be far more profitable; despite looking more beautiful and lux it costs HALF AS MUCH to make.

KISS HIM! 

WIDE RELEASE
01 Divergent: Insurgent $54 NEW
02 Cinderella $34.4 (cum. $122)  Review
03 Run All Night $5.1 (cum. $19.7) Review
04 The Gunman $5 NEW 
05 Kingsman: Secret Service $4.6 (cum. $114.5) Review
06 Do You Believe $4 NEW
07 Second Best Exotic Marigold Hotel $3.4 (cum. $24.1)
08 Focus $3.3 (cum. $49.4)
09 Chappie $2.6 (cum. $?) Review
10 SpongeBob Movie $2.3 (cum. $158.7)

PLATFORM RELEASE
01 It Follows (US) 32 Theaters $.3 (cum. $.5) Review
02 What We Do In the Shadows (New Zealand) 134 Theaters  $.3 (cum. $1.8) Review
03 Wild Tales (Argentina) 81 Theaters $.2 (cum. $1.1) Review
04 '71 (UK) 116 Theaters $.2 (cum. $.6) Review
05 A La Mala (Mexico) 123 Theaters $.1 (cum. $3.4)
06 Mr Turner (UK) 79 Theaters $.08 (cum. $3.8) Review & Interview
07 Love & Lost (China) 24 theaters $.08 NEW
08 Red Army (84 Theaters) $.07 (cum. $.5)
09 Danny Collins (US) 5 Theaters $.07 NEW 
10 Deli Man (US) 38 Theaters $.07 (cum. $.3)  

'71 looks good to hit 1 million IF it can keep its theaters for another couple of weeks (which is a big question mark since its per screen average isn't super strong). Critically raved horror film It Follows and Oscar nominated comedy Wild Tales continue to do strong business while slightly expanding. The latter just passed Leviathan's gross domestically which puts it behind only Ida from its competitive pool in the US market. That said Wild Tales is by far the most popular of last year's foreign nominees, having already grossed $25 million globally. Al Pacino's star has seen more bankable days. Did The Humbling ever even open after its Oscar qualifying release in December? And now Danny Collins made under $100,000 in its tentative 5 theater launch.

What did you see this weekend?

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Reader Comments (12)

No movies, just art, music and TV this weekend...but next weekend: weird double-bill screenings of Sils Maria and Cinderella.(Or is that so weird?)

March 22, 2015 | Unregistered CommenterPaul Outlaw

Does anyone else think Miles Teller looks like Rachel Maddow?

March 22, 2015 | Unregistered CommenterHenry

I am in a movie drought right now-there is nothing in theaters that seems interesting to me. Anyone know why Tangerines never seemed to get released?

March 22, 2015 | Unregistered CommenterJohn T

I saw What We Do In The Shadows. It didn't make me "laugh until I cried" like some of the reviewers said, which was a little disappointing, but it was pretty amusing. It is a New Zealand film and I always like seeing different looking actors and a different choice of material and attitude.

March 22, 2015 | Unregistered Commenteradri

Saw CINDERELLA. Was duly charmed.

March 22, 2015 | Unregistered CommenterRyan T.

I saw 'Mr. Turner' at my local indie/arthouse theatre. Really entertaining. Although it does seem necessary for me to make a mental adjustment when seeing a Mike Leigh film in a theatre, since I don't have the luxury of subtitles like I do at home on dvd. It was ending its 2-week run at my theatre and even on a Saturday afternoon, the day before its last screening, it was still packed! So nice that the locals enjoy non-mainstream as much as I do. It was really a crowd-pleaser too, judging by the response in the theatre.

March 22, 2015 | Unregistered CommenterCharlea

I saw "Cinderella" which I enjoyed specially the truly dazzling costume and production desing- those colors, that dress, the prince- they got almost everything right- Cate Blanchet was a truly memorable villain- and truly that ball sequence was pure movie heaven.

March 22, 2015 | Unregistered CommenterJaragon

I saw two movies at New Directors New Films: White God and Western. They were both fantastic.

March 22, 2015 | Unregistered CommenterRoark

Saw Insurgent. Miles Teller isn't in it nearly enough. He's the only good part about it.

March 22, 2015 | Unregistered Commentertonytr

I watched most of Bloodline and kept wondering why I was keeping with it. It's aggressively mediocre. The most frustrating thing about it is that Sissy Spacek isn't even really given a character to play, just a lot of vague notions of what an older matriarch should be.

March 23, 2015 | Unregistered CommenterSuzanne

Saw 71 yesterday. I LOVED IT!! My favorite thing I've seen all year. So intense and well done. Wasn't bored for a moment. Plan on seeing Danny Collins today. Any Al Pacino movie that is certified fresh is a must in my book. Also saw It Follows on saturday which was a lot of fun, but the babadook was far scarier and better. Still worth seeing though. Love the spin on the sex is death theme that many horror films employ. Wild Tales i saw last weekend was really good, but for my money 71 was the most interesting thing I've seen so far.

March 23, 2015 | Unregistered CommenterJosh

Saw WILD TALES tonight. Brilliant, but unfortunately the opening vignette had it's brilliance dulled a little bit because of recent news events. (I hope this doesn't affect it's BO performance.)

March 30, 2015 | Unregistered CommenterTravis C
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