The Divergent Series: Insurgent (argh. that title) mirrored its predecessor with roughly the exact same opening weekend take. So it kept its audience but didn't grow, which might not bode well for a long life or the blind greed now-common decision to split its final movie into two parts. The reviews are worse this time. Nevertheless it's the 4th big hit for divisive Shailene Woodley out of only 6 movies so we're stuck with her for a long time to come. The other interesting mirroring going on is with Cinderella. While it hasn't been posting numbers quite as big as its Disney live-action predecessor Maleficent day-by-day, it's been close surprisingly close despite no Jolie-sized starpower. In other words, it's going to be far more profitable; despite looking more beautiful and lux it costs HALF AS MUCH to make.
01 Divergent: Insurgent $54 NEW
02 Cinderella $34.4 (cum. $122) Review
03 Run All Night $5.1 (cum. $19.7) Review
04 The Gunman $5 NEW
05 Kingsman: Secret Service $4.6 (cum. $114.5) Review
06 Do You Believe $4 NEW
07 Second Best Exotic Marigold Hotel $3.4 (cum. $24.1)
08 Focus $3.3 (cum. $49.4)
09 Chappie $2.6 (cum. $?) Review
10 SpongeBob Movie $2.3 (cum. $158.7)
01 It Follows (US) 32 Theaters $.3 (cum. $.5) Review
02 What We Do In the Shadows (New Zealand) 134 Theaters $.3 (cum. $1.8) Review
03 Wild Tales (Argentina) 81 Theaters $.2 (cum. $1.1) Review
04 '71 (UK) 116 Theaters $.2 (cum. $.6) Review
05 A La Mala (Mexico) 123 Theaters $.1 (cum. $3.4)
06 Mr Turner (UK) 79 Theaters $.08 (cum. $3.8) Review & Interview
07 Love & Lost (China) 24 theaters $.08 NEW
08 Red Army (84 Theaters) $.07 (cum. $.5)
09 Danny Collins (US) 5 Theaters $.07 NEW
10 Deli Man (US) 38 Theaters $.07 (cum. $.3)
'71 looks good to hit 1 million IF it can keep its theaters for another couple of weeks (which is a big question mark since its per screen average isn't super strong). Critically raved horror film It Follows and Oscar nominated comedy Wild Tales continue to do strong business while slightly expanding. The latter just passed Leviathan's gross domestically which puts it behind only Ida from its competitive pool in the US market. That said Wild Tales is by far the most popular of last year's foreign nominees, having already grossed $25 million globally. Al Pacino's star has seen more bankable days. Did The Humbling ever even open after its Oscar qualifying release in December? And now Danny Collins made under $100,000 in its tentative 5 theater launch.
What did you see this weekend?