Immaculate: How to Sell Horror 101

by Cláudio Alves

This Wednesday, April 3rd, a selection of theaters in the US will be selling tickets for Immaculate at the devilish price of $6.66. This promotion, devised by NEON in partnership with AMC, Regal, Marcus, and Harkins Theaters, is another ingenious step in the movie's pitch-perfect campaign. Horror is an easy sell, as the industry seems to re-discover every six months or so, but the Immaculate team has outdone themselves and surpassed most expectations. The Sydney Sweeney vehicle, which also counts with her as producer, has proven a word-of-mouth hit, slashing a bloody streak across the holy season that combines Easter, Ramadhan, Passover and the new Beyoncé release – thank you for the joke, Ramy Youssef…

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