What did you see this weekend?

by Nathaniel R

Weekend Box Office (Feb 9th-11th)
W I D E 800+ screens	L I M I T E D excluding prev. wide
1. 🔺 Fifty Shades Freed $38.8 NEW REVIEW	1. 🔺 La Boda de Valentina $1.1 on 331 screens NEW
2. 🔺 Peter Rabbit $25 NEW	2. 🔺 Pad Man  $760k on 152 screens NEW
3. 🔺 The 15:17 To Paris $12.6  NEW	3. 🔺 Oscar Nominated Short Films $615k on 180 screens NEW
4. Jumanji $9.8 (cum. $365.6)	4. 🔺  A Fantastic Woman $121k on 20 screens (cum. $232k) CAPSULE | REVIEW
5. The Greatest Showman $6.4 (cum. $146.5) REVIEW | ANOTHER HIT MUSICAL	5. 🔺 The Insult $109k on 50 screens (cum. $454k)

Fifty Shades Freed  continued its franchise's box office power by opening at #1 again. This weekend's bow also brought the franchise's total box office haul over the billion dollar mark. That's a lot of green for something barely blue...

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Box Office: Jumanji and Showman Won't Quit

by Nathaniel R

Weekend Box Office (Feb 2nd-4th)
W I D E 800+ screens	L I M I T E D excluding prev. wide
1. Jumanji $11 (cum. $352.6)	1. Padmaavat $2.5 on 354 screens (cum. $9.0)
2. Maze Runner 3 $10.2 (cum. $39.7	2. 🔺 Bilal: A New Kind of Hero  $278k on 300 screens NEW
3. 🔺 Winchester $9.2  NEW	3. 🔺 The Insult $118k on 36 screens (cum. $237k)
4. The Greatest Showman $7.8 (cum. $137.4) REVIEW | ANOTHER HIT MUSICAL	4. 🔺  A Fantastic Woman $70k on 5 screens NEW CAPSULE | REVIEW
5. Hostiles $5.5 (cum. $21.2)	5.Mary and the Witches Flower $57k on 30 screens (cum. $1.8)

Jumanji and The Greatest Showman continue to have incredible staying power in their 7th weeks, the former regaining its #1 berth and Showman holding tight at four...

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"Ant-Man and the Wasp" Peek and Digestif?

by Nathaniel R

Yes yes we already talked about Michelle Pfeiffer once today but where is the perfect goddess in the first, thankfully non-plot driven, teaser for Ant-Man and the Wasp? The trailer only really focuses on the second titular character, and will surely be just one of many trailers if recent history is indication with would be blockbusters. 

The trailer and a few Marvel-centric notes after the jump...

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Post Nominations Box Office Bump?

by Nathaniel R

With all but one (Dunkirk) of the Best Picture nominees still in or back in theaters (Get Out returned for the weekend at 468 screens after its blockbuster run nearly a full year ago) and most* of them wise enough to expand slightly to exploit any possible Best Picture bump, let's look at the top 30 movies and see how well they did and in what context...

Weekend Box Office (Jan 26th-28th)
TOP THIRTY
1. 🔺 Maze Runner: The Death Cure $23.5 NEW	6. 12 Strong $8.6 (cum. $29.7)
2.  Jumanji Welcome to the Jungle $16.4 (cum. $338)	7. Den of Thieves $8.3 (cum. $28.5)
3. 🔺 Hostiles $10  (cum. $12)	8.🔺 The Shape of Water ... $5.7 (cum. $37.6)  CAPSULE | PODCAST | SCREENPLAY
4  The Greatest Showman $9.5 (cum. $126) REVIEW | ANOTHER HIT MUSICAL	9. Paddington 2 $5.5  (cum. $32) REVIEW
5. The Post $8.8 (cum. $58.5) REVIEW | OSCAR KICK-OFF	10.🔺 Padmaavat $4.2 NEW

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Call Me By Your Box Office

No box-office charts this weekend as SAG is this evening (we're expecting repeat winners from the Globes but for maybe a shock Ensemble win for Get Out). The top ten movies were mostly middle America aimed stuff while the Oscar buzzing titles have all finally gone wide but just barely (most between 800-1000 screens). The exception to this divide between all-quadrant aimed releases and adult awards fare is The Post which is benefitting from its triple starpower (Spielberg. Streeps. Hanks) adding another $12 million to its tally.

The weekend's loser is arguably Call Me By Your Name whichwent wide after 9 full weeks -- more than 2 months after it hit theaters and a full years after its Sundance bow! Audiences have apparently lost their once-obvious curiousity about it. This 20th century strategy of platforming just doesn't vibe well with how people consume their media these days. There are so many options out there that if you wait and wait and wait people simply move on. This is not the 90s, Sony Pictures Classics, so wake up!  When you're handling art films with marketable angles (stars, controversy, Oscar buzz) you can... you must... move swiftly (or at least not slowly) to find your audience. If you wanna play that wait-wait-wait game with something harder to sell that you need major word of mouth on (like, oh, subtitled films) go ahead but not an awards vehicle with stars that's inspiring multiple internet memes as this movie did already sometime ago! Despite the addition of over 600 news screens the romantic drama couldn't even crack the top 20. If it isn't a major player at the Oscar nominations this Tuesday its theatrical life is about to end.

What did you see this weekend?

ICYMI
Greatest Showman is a Leggy Hit | Biggest Hits of 2017