A Year With Kate: Holiday (1938)
Episode 15 of 52 as Anne Marie screens all of Katharine Hepburn's films in chronological order.
In which Katharine Hepburn is named Box Office Poison, which might be the best thing that could have happened to her.
WAKE UP! HOLLYWOOD PRODUCERS
Practically all of the major studios are burdened with stars--whose public appeal is negligible--receiving tremendous salaries necessitated by contractual obligations...
Among these players, whose dramatic ability is unquestioned but whose box office draw is nil, can be numbered Mae West, Edward Arnold, Garbo, Joan Crawford, Katharine Hepburn, and many, many others... Hepburn turned in excellent performances in 'Stage Door' and 'Bringing Up Baby' but both pictures died."
Reading that “wake up call” on the morning of May 3rd, 1938 had to sting. The Manhattan Independent Theatre Owners Association bought a full-page ad in The Hollywood Reporter and the Independent Film Journal to air its grievances, and the effects for Kate were immediate. Here’s how quickly the dominoes fell...