Weekend Box Office: How was your (holiday) weekend?

by Nathaniel R

Fourth of July is historically a huge box office weekend and as such, it's strange that only one other new wide release film, the low profile period rom-com Mr Malcolm's List, tried to compete with the Minions: The Rise of Gru.  Naturally then, the animated franchise installment swept the table with a record-breaking gross....

Holiday Weekend Box Office July 1st-4th  🔺 = new or expanding /  ★ = Recommended links if we've written about it
WIDE (OVER 800 SCREENS)	PLATFORM RELEASES
MINIONS: THE RISE OF GRU	THE FORGIVEN

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Film Review: 'Minions: The Rise of Gru' Delivers More of the Same

Wherever the Minions go, mayhem follows.By: Christopher James

Everyone knows what their mileage is on Minions mischief. Since exploding onto the screen in 2010’s surprise animated hit Despicable Me, these goofy yellow helpers have become part of popular culture. Like demented, individualistic oompa loompas, the Minions do not need speech in order to win over their audiences. In fact, they hew closest to the Three Stooges in terms of their appeal. It’s pure physical comedy amped up by the frenetic dexterity that animation allows.

The newest entry, Minions: The Rise of Gru, doesn’t reinvent the wheel, to say the least. It’s broad, loud and frantic, barely stopping for a minute to craft a story. At 107 minutes, the energy sputters out, particularly in a rushed third act. Yet, the movie gives exactly what it promises, a fun ride full of antics galore...

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