An excerpt from an interview with AMC Entertainment CEO Adam Aron, from Variety.
Would appealing to millennials involve allowing texting or cellphone use?
Yes. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
"Personally speaking, I can't wait to see life tear you apart".