Box Office: Gravity Hurtles At Full Speed
It's Amir here, bringing you the weekend box office report.
The biggest news this week is Gravity's ridiculously small drop in sales. Anyone who has seen the film would tell you to watch it in 3D to truly experience it, and it's no surprise that with aid of those hiked up prices, Alfonso Cuaron's visual masterpiece topped the charts again by a wide margin. That's one extra problem Captain Richard Phillips didn't need to deal with, but as it turns out, Astronaut Sandra Bullock is even mightier than Muse. Although Captain Phillips's 26m opening is impressive enough, one can't help but imagine what it would have done without a direct competitor eating into its demographic.
Weekend's Top Ten
Gravity $44.2m
Captain Phillips $26m
Cloudy With a Chance of Meatballs 2 $14.2m
Machete Kills $3.8m
Runner Runner $3.7m
Prisoners $3.6m
Insidious Chapter 2 $2.6m
Rush $2.3m
Don Jon $2.3m
Baggage Claim $2m
The weekend's other wide release was Machete Kills, opening to an embarrassing 3m, proving to you, dear reader, that you're not the only one who didn't even know this film exists. This flop is all the more curious because the franchise - oh god, it's a franchise now! - added proven box office draw Lady Gaga and current audience magnet Mel Gibson to its cast. Further down the top ten list, Runner Runner continues to fizzle out with 3m, proving to you, dear reader, that Justin Timberlake will never ever be a move star - though the film's international sales have already recouped its budget.
In limited release, Romeo and Juliet opened to less than a million dollars on nearly 500 screens. Perhaps the Oscar nominated Hailee Steinfeld is not ready to be a romantic lead yet, but the more likely reason behind the film's failure is that the world absolutely doesn't need another adaptation of Romeo and Juliet. Other notable limited releases this weekend were the quirky horror film Escape From Tomorrow, which was secretly filmed in Disneyland, God Loves Uganda - I reviewed it at Hot Docs; see it! - and James Franco's As I Lay Dying. None of them did particularly strong business but at least two of them are worth your time. Finally, Saudi Arabia's first ever Oscar submission, Wadjda, is playing on 47 screens and if you haven't seen it yet, you must correct that immediately. It's bloody marvelous.
What did you see this weekend? Share your thoughts on the weekend's offering with us!