What did you see over the weekend?

By Ben Miller

For the second straight week, the story of the North American box office is about failure instead of success.  While horror film Smile captured the top spot for the second straight week, David O. Russell's star-studded Amsterdam managed only $6.4 million on a reported $80 budget. Many are blaming the poor reception from critics and audiences (33% on Rotten Tomatoes, a measly B CinemaScore), but this feels like Russell's indiscretions coming back to bite him.  Meanwhile, Lyle, Lyle Crocodile, the first kid-focused film released in months, made for a solid 2nd-place showing.  

Holiday Weekend Box Office (estimates... not every film has reported yet) October 7th-10th 🔺 = new or expanding /  ★ = Recommended links if we've written about it
WIDE (OVER 800 SCREENS)	LIMITED / PLATFORM
SMILE	TRIANGLE OF SADNESS

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What did you see over the weekend?

By Ben Miller

Unsurprisingly, horror films released in October rule the box office.  Smile was able to snag the top spot behind a viral marketing campaign and a better-than-average critical recepiton (77% on Rotten Tomatoes).  Unfortunately, the big story of the box office week was the failure of Bros.  The Billy Eichner-starring film earned less than $5 million despite an A CinemaScore and critical praise (91% on RT).  Plenty of people on Twitter have their opinions on the failure, but maybe we should let the film continue it's run before deeming it a failure.  Regardless of the opening weekend, this doesn't bode well for the viability of LGBTQ+ studio content going forward.

Weekend Box Office  September 30th-October 2nd 🔺 = new or expanding /  ★ = Recommended links if we've written about it
WIDE (OVER 800 SCREENS)	LIMITED / PLATFORM
SMILE	PONNIYIN SELVAN

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