What did you see over the weekend?
By Ben Miller
Unsurprisingly, horror films released in October rule the box office. Smile was able to snag the top spot behind a viral marketing campaign and a better-than-average critical recepiton (77% on Rotten Tomatoes). Unfortunately, the big story of the box office week was the failure of Bros. The Billy Eichner-starring film earned less than $5 million despite an A CinemaScore and critical praise (91% on RT). Plenty of people on Twitter have their opinions on the failure, but maybe we should let the film continue it's run before deeming it a failure. Regardless of the opening weekend, this doesn't bode well for the viability of LGBTQ+ studio content going forward.
Weekend Box Office September 30th-October 2nd 🔺 = new or expanding / ★ = Recommended links if we've written about it |
|
WIDE (OVER 800 SCREENS) | LIMITED / PLATFORM |