BoxOffice: The Great and Platformful

Somewhere over a different rainbow: Gael García Bernal's NO is a deserved hit in platform releaseObviously the oxygen-hogging story this weekend was the release of a new Oz movie. Pre-sold films are Hollywood's favorite thing for a reason. Familiarity and branding goes a long long long long long long long way toward automatic ticket sales. But Somewhere over another rainbow (logo) NO is a more deserved success story. Let's discuss. 

WIDE
01 Oz: The Great and Powerful $80.2 Review
02 Jack the Giant Slayer $28 (cum. $43.8) Review
03 Identity Thief $9.7 (cum. $116.5)

PLATFORM
01 The Gatekeepers $.2 
(cum. $1 now on 67 screens & holding)
02 No $.1 Review 
(cum. $.5 now on 35 screens & building)
03 Stoker  $.1 Review 
(cum. $.3 now on 17 screens & dwindling)

Word of mouth can be your best friend or your worst enemy in movie theaters. The big corporate movie studios are generally very consistent with their strategies though I'd argue too consistent. The would be blockbusters are released on so many screens that people sometimes buy tickets just because it's "the big movie opening" rather than from genuine I Must See This interest. I mean, imagine the financial bloodbath if Jack the Giant Slayer had opened on 10 screens and tried to build trusting that people would be recommending it to others? At least it made some money last weekend before a terrible 63% drop this week.

Meanwhile smaller titles are nearly always platformed in the same way even if that's a mistake for them. I mean, it makes total sense for a movie like Chile's Oscar nominee No which will have a distinctly limited audience proportionately the exact size of its word of mouth. In these cases platforming is wise since the movie is EXCELLENT (seriously, go see it) and people will tell their friends just that. But riskier polarizing movies like Stoker the studios treat in the exact same way, throwing all their chips on reviews and word of mouth even though that clearly won't work as well. I confess that I don't really understand the strategy. When you have a way to hook bigger audiences without word of mouth (i.e. the serial killer genre, some stars, and violent horror which has the most faithful audience ever) why aren't you using it?

the latest "mystery swag" from Stoker -- a creepy box of sharpened pencils with Mia Wasikowska's face staring back at you when you pull them out of the box.

I mean, I know I didn't exactly give Stoker a positive review but I'm glad I saw it. Stoker is, at the very least, a great curio discussion topic. But here's the catch. When they hide the weirdos they even lose their cachet as curios because nobody has anything to discuss having not seen it.  I guess Stoker will have to wait for DVD to find its audience.

What did you watch this weekend?
I skipped the movies and went to see Sigourney Weaver on Broadway. (More on that tomorrow night)

Sundance Chaos Begins: Crystal Fairy, Two Mothers, Etc...

It'll be tough this year to follow the happenings from afar at Sundance without accidentally reading anything about Richard Linklater's Before Midnight, which reunites Jesse (Ethan Hawke) and Celine (Julie Delpy) for a third go round, but I shall try! In truth though Sundance, like TIFF and other A list festivals is nearly impossible to follow in general -- even if you're there!  The "Opening Night" Film badge is kind of an annual myth -- this year that was May in the Summer from Amreeka director Cherien Dabis which drew mixed reviews -- as there are always multiple films playing at any big festival.

Celebrity Tweet:

Allison Janney wut wut! #touchyfeely @joshpais twitter.com/EllenPage/stat…

— Ellen Page (@EllenPage) January 19, 2013

I couldn't not share from the cuteness. That's Ellen Page and Juno mamma Alison Janney reunited for Lynn Shelton's Touchy Feely (Josh Pais, pictured is alo in the cast). Shelton's follow up to Your Sister's Sister also stars Rosemarie DeWitt in the lead role of a massage therapist.

While we're on the subject of Juno, here's a strange trivia note about Sundance '13: Michael Cera has made not one but TWO unrelated pictures with the Chilean director Sebastián Silva (most famous for the wonderful dark comedy The Maid) and they're both showing at Sundance. The first is  Crystal Fairy which is about a boorish American (Michael Cera) travelling in Chile and 'creating chaos at every turn' as he and his friends seek a shamanistic hallucinogen called the San Pedro Cactus.  More after the jump...

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"The Loneliest Planet" Finally Lands in Theaters

One of my favorite films from last year's New York Film Festival was The Loneliest Planet starring Gael García Bernal. I sometimes jokingly think of the pocket-sized actor as the mascot of Oscar's Foreign Language Film Category since he appears in frequent submissions and because he really ought to have been nominated himself by now. Worthy performances have included Amores Perros and Bad Education but he's top notch in just about everything whether rescuing a movie from itself (see The Crime of Father Amaro) or being self-effacing and excellent when the film is so much more than just a leading actor's vehicle (see the neo classic Y Tu Mama Tambíen or the Chilean Oscar submission No. No really, see them when you get a chance.) I hadn't really forgotten about The Loneliest Planet but I had given up hope of the ever-delayed theatrical release which has finally come to pass. It opens today in limited release hot on the heels of its Best Picture citation at the Gotham Awards.

So I thought I'd revive last year's review to convince you to see it. Beau recently asked me what the "big spoiler" was but to purposely spoil this gorgeous contemplative picture for yourself is so masochistic. It's not a twist movie per se but in some ways it is all about a shocking split second moment at the center of the picture and why know that beforehand?

MORE AFTER THE JUMP...

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NYFF: "Amour" & "No" Are Worthy Oscar Contenders

The Oscar race for Best Foreign Language Film is particularly exciting this year. We have more contenders than ever (71!) and so many strong films that the Academy's always controversial foreign language branch will undoubtedly piss various contingencies off when they announce the finalist list and then the nominees. They could lessen the size of the outcry each year if only their finalist list were 12 films long. It's so strange that they make it small enough (9 films) that those films which miss the nomination are in the minority and, thus, look particularly snubbed... numerically speaking. I've already raved about the Pinoy movie "Bwakaw", and here are two other worthy candidates for this annual honor. Don't miss them if you get a chance to see them

AMOUR (Austria)
“Ladies and Gentlemen, people die. That’s all you need to know.” This line, a recurring catchphrase from aging chanteuse Kiki (Justin Bond) in the now departed Kiki & Herb act, used to make me howl with laughter. It was a perfect punchline, soaked as it was in booze and tragicomic matter-of-factness. People do die. Death is a fact of life but we spend so much time denying it that it often feels completely abstract, an imagined fate rather than an eventual one. But as Anne (Emmanuelle Riva), the elderly woman at the heart of Michael Haneke’s new film reminds us:

Imagination and reality have little in common.”

At first Haneke keeps his customary distance. Were it not for early publicity or the disturbing pre-title sequence that shows us a woman's decomposing body surrounded by flowers, we wouldn't even know who the principle characters were during the post-title opening shot, a crowd watching a piano recital. As in the finale of Haneke's best film (Caché) the director doesn't help you decide where to look; it's your job to find the narrative. But one of the strongest directorial impulses in Amour is Haneke's barely perceptible but undeniably tightening focus on the couple. Each scene seems to bring us closer to Anne and Georges (Jean-Louis Trigninant), a happy well-off couple in their eighties who enjoy literature, cultural events, and visits from their daughter (Isabelle Huppert) and Anne's former student (the pianist Alexandre Tharaud who appears to be playing himself). The first close-ups of note, an utterly captivating shot/reverse shot of the couple as Anne all but vanishes from a conversation in progress, is the bomb dropping...

Michael Haneke with his actors on the set of "Amour"

I don’t want to go on”

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Two Box Office Lists, One "A Separation" Inspired

It was a big weekend for spoofing familiar concepts with 21 Jump Street filling movie houses and the only other top ten newbie Casa De Mi Padre, doing a parodic riff on Mexican movies starring Will Ferrell and everyone's favorite Mexican tag team: Gael García Bernal & Diego Luna. Would love to hear from anyone who saw the latter in the comments since this one slipped me by and GGB is an old favorite. (My review of 21 Jump Street will be up tomorrow evening.)

TOP TEN (Estimates)
01 21 JUMP STREET  $35 new in wide release
02 THE LORAX  $22.8 (cum. $158.4)
03 JOHN CARTER  $13.5  (cum. $53.1) [Review and Taylor Kitsch Beefcake]
04 PROJECT X  $4 (cum. $48.1)
05 A THOUSAND WORDS $3.7   (cum. $12.1)
06 ACT OF VALOR   $3.6 (cum. $62.3)
07 SAFE HOUSE  $2.8 (cum. $120.2)
08 JOURNEY 2 THE MYSTERIOUS ISLAND $2.4 (cum. $95)
09 CASA DE MI PADRE  $2.2 new in limited release
10 THIS MEANS WAR $2.1  (cum. $50.5)

Another Milestone for A Separation
Asgar Farhadi's Oscar winner A Separation (our favorite of 2011) continues its incredible theatrical run passing the 5 million mark. Five million for an Iranian family drama at the US box office? Unheard of. Every once in a blue moon the nation's box office gives us good news for quality cinema. While we're here why not a look back at the biggest foreign hits from the past year?

TOP TWENTY SUBTITLED HITS RELEASED IN THE US IN 2011
Disclaimer: I didn't count The Artist. Though it's foreign, it's silent so we're excluding it but you'll understand that if we did it'd be number one with an incredible $42 million. Don't believe those naysayers that call it a box office disappointment. Black and white + no stars + silent + foreign = $42 million is big big numbers.

Kristin Scott Thomas continues to be a draw ... at least when subtitled.

The ones that got a lot of people talking...
01 SARAH'S KEY [France] $7.6
02 A SEPARATION [Iran] $5.6 and still playing
The Oscar winner this year which we like writing about.
03 BIUTIFUL [Mexico] $5.1   Technically a 2010 picture since it had a one week qualifying run before being pulled until the nominations were announced. But we'll count it for comparison's sake.
04 OF GODS AND MEN [France] $3.9  It was held back to 2011 to capitalize on a presumed Oscar, but the nomination didn't even come. Did very well for itself in 2011 anyway which is not the usual case for that sort of "wait for the Oscar" trick.

other successes
05 DON 2 [India] $3.6 
06 THE SKIN I LIVE IN [Spain] $3.1
"Success" being relative. This didn't do Pedro Almodóvar's usual numbers though I'm unsure as to why.
07 ZINDAGI NA MILEGI DOBARA [India] $3.1
08 PINA [Germany] $3.0 and still playing The Oscar nominated dance documentary... in 3D.
09 RA ONE [India]  $2.5
10 INCENDIES [Canada] $2.0   Another Oscar nominee from last year

POTICHE was such fun. Arthouse audiences (mostly) agreed.

minor hits... but still hits
11 BODYGUARD [India]  $1.8
12 POTICHE [France] $1.6
13 DELHI BELLY [India]  $1.5
14 THE DOUBLE HOUR [Italy] $1.5 
15 SAVING PRIVATE PEREZ [Mexico]  $1.4
16 CERTIFIED COPY [France| Italy | Belgium ] $1.3
17 NO ERES TU, SO YO [Mexico] $1.3 
18 DESI BOYZ [India] $1.0
19 IN A BETTER WORLD [Denmark]  $1.0 The Foreign Film Oscar winner last year
20 READY [India]  $.9

ol' faithfuls French cinema and Bollywood continue to have the most reliable ticket buyers in the US arthouses. Bollywood movies don't need any press attention at all to find audiences. Even if you follow the movies religiously chances are you haven't heard of their annual hits if you're not out there looking for them. France is a different story in that way, getting and needing the media push.

Hrithik Roshan & Shah Rukh Khan are superstars of Bollywood. So is the male physique.

And also: What is it with Bollywood and über muscley male superstars? Bollywood men are way more objectified than their Hollywood counterparts.

Jeon Do Yeon, our favorite Korean actressjust outside the list Japan's ultra violent epic 13 Assassins got some attention and press but didn't quite cross the million mark.

sad observation Though South Korea is where it's at right now for regional cinema heat (as opposed to heat tied to specific filmmakers) the country's cinema has yet to catch on with arthouse moviegoers here in the States. Despite huge acclaim Mother, Thirst and Poetry, three of the most interesting films of the past few years, didn't totally catch on. None of them crossed the magic million dollar mark and only one of them passed ½ a million. The Housemaid and Secret Sunshine were also not true breakthroughs despite the exciting lead actressing of Jeon Do-Yeon.

Answer me these questions three

• Which of the top 20 foreign hits did you see?
• What did you see this weekend?
• Any theories as to why The Skin I Live In wasn't up to Pedro's usual numbers or why Bollywood worships male flesh?