Tim here. Last week, we took a tour through the peak years of DreamWorks Animation, during which time the House That Jeffrey Katzenberg's Hatred of His Old Bosses at Disney Built established itself as the biggest gorilla in American feature animation. And as 2010 dawned, the studio was on the verge of a remarkable achievement. That year, DreamWorks released three feature-length theatrical films – the most any studio had ever produced. It proved to be a great year to do so, an extraordinary year for animation: five of the year's top ten films at both the domestic and worldwide box office were animated, an unmatched record.
That, of course, is exactly the problem. Having perfected a factory for producing animated features that anyone could follow, DreamWorks was as responsible as any studio for the glut of animation that hit in 2009 and has continued largely unabated ever since. By making its products too ubiquitous, the studio was making them routine and increasingly easy to ignore.
Not that it was apparent from the first of the year's releases, How to Train Your Dragon, which netted DreamWorks its best reviews ever and remains its highest-grossing Stateside release without the word "Shrek" in the title. [More...]