Box Office Special: When Films are Bigger Abroad...
Sunday, August 7, 2016 at 6:00PM What did you see this weekend?
Let's ignore Suicide Squad's big box office weekend (read Lynn's review here) as that story is overworked already given the months of hoopla on the internet and the expected fact of a very big weekend (that's what happens with much-hyped superhero films). Instead for the weekend box office column, let's talk about a situation that occurs each year in terms of different preferences in blockbusters around the globe. Those differences sometimes go a long way in explaining why some franchises never die (Hello, Ice Age) even long past their natural expiration dates. Though Finding Dory has easily topped the domestic charts in the US to become 2016's champ, it couldn't reach the global power of Captain America: Civil War (#1), Zootopia (#2) or The Jungle Book (#3) worldwide. Taste and success do vary across borders.
Stephen Chow's "The Mermaid" is the 7th biggest hit of 2016... but it did only $3 million in the US
After the jump let's look at the titles from 2016 with less than a third of their treasure chests coming from the US (currently the biggest film market though China will reportedly surpass us soon). What can we learn from this list?