A Beautiful Day To Box Office

I should've gone to a movie today because it's the most instantaneous cure I know for the blues. But I'm too backed up with work. Maybe tomorrow if I'm a good boy for President's Day? Bruce Willis & Jai Courtney's father/son tough guy act for A Good Day To Die Hard topped the Valentine's Weekend as the only "manly" option with several softer options competing for similar demographics. Safe Haven came in third just behind last week's champ Identity Thief. The romzomcom Warm Bodies somehow fended off the other supernatural romance Beautiful Creatures which was surely aiming for the same crowd. Was it the simplicity of the Warm Bodies concept or just its strong word of mouth in a 3rd week?

Or maybe it's those totally chaotic Beautiful Creatures commercials. What the hell is it? And can we talk about how much the posters for Beautiful Creatures looks like perfume ads!?! Especially Alice Englert's "Lena"... (I hope the bottle looks just like her necklace.)

From the commercials I'm guessing that Emmy Rossum's "Ridley" perfume smells like succulent ham.

What did you see this weekend?

If you saw Beautiful Creatures, spill. Aromatic or rotten? And you think Jane Campion ever expected her baby daughter to go so mainstream so fast?