Box Office: Ghostbusters, Sultan, Café Society

Though the new Ghostbusters couldn't defeat the very family friendly Secret Life of Pets to take the box office crown, it was still a win for Paul Feig & Melissa McCarthy company (their best opening yet, just beating their previous best for The Heat). Other winners this weekend: Sultan, the Bollywood sports drama starring Salman Khan, is now the #1 foreign language release of the year, jumping over the Chinese hits The Mermaid and Ip Man 3; Woody Allen's Café Society experienced more demand in its opening weekend than of his films since Blue Jasmine; and, finally, the provocative survivalist family drama Captain Fantastic led by a typically sterling Viggo Mortensen expanded fairly well. Next weekend will be key for Captain Fantastic with word of mouth; there's neither anything like it in the marketplace nor really anything to compare it to in ages (since maybe The Mosquito Coast in the Eighties?) but unfortunately that much originality in topic and purpose usually hurts movies at the box office in this era of intense branding.

TOP WIDE
800+ screens. arrows indicate gaining or losing screens
🔺01 The Secret Life of Pets $50.5 (cum. $203.1) 
🔺02 Ghostbusters $46 NEW Review 
🔻03 The Legend of Tarzan $11.1 (cum. $103) Review 
🔻04 Finding Dory $11 (cum. $445.5)  Review
🔺05 Mike and Dave Need Wedding Dates $7.5 (cum. $31.3) Review
🔻06 The Purge: Election Year $6 (cum. $71)
🔻07 Central Intelligence $5.3 (cum. $117.5)
🔺08 The Infiltrator $5.2 (cum. $6.7) NEW Review
🔻09 The BFG $3.7 (cum. $47.3) Review
🔻10 Independence Day: Ressurection $3.4 (cum. $6.7) 

Sultan is now the #1 foreign hit of the yearTOP LIMITED
Excluding previously wide. 
🔻01 Sultan $985K (cum. $5.2)
🔻02 Hunt for the Wilderpeople $563K ($1.4) Review 
🔺03 Cafe Society $355K NEW Review
🔺04 Captain Fantastic $277K (cum. $406K) Review
🔻05 Swiss Army Man $262K (cum. $3.7) Halfway Mark Achievements

What movies did you catch this week?

Beyond Captain Fantastic and Ghostbusters, I Netflixed it bingeing Stranger Things (we'll talk about it soon) and finally finishing Grace and Frankie Season 2, and I apologize that I didn't have Estelle Parsons on my Guest Actress ballot for Comedy and that Emmy didn't nominate her either. This is why they need blue-ribbon panels; there are just too many eligible shows that voters aren't taking seriously that contain better specific performances than the shows they vote for reflexively in all categories as we saw all over the Emmy nominations.