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Entries in commercials (31)

Tuesday
Dec092014

Interview: James Chinlund's Evolutionary "Apes" Vision. (Plus a Look Back at "The Fountain")

Production Design James ChinlundThough today's film culture is as as overun with franchises as the decaying cities of Dawn of the Planet of the Apes are with unchecked vegetation, franchise movies do have a few beautiful unique pleasures all their own. Chief among those, we'd argue, is the sheer scale of imaginative spectacle they can provide when the right people are hired behind the scenes. 

James Chinlund, the award winning production designer behind the fantastic world-building in Dawn of the Planet of the Apes is one of those people.  Though his filmography was once mostly the domain of scrappy ambitious auteur indies, he's recently experienced a sort of super-size me effect. He credits Marvel's gamble in hiring him to design their biggest blockbuster The Avengers with reinvigorating his film career. This led directly to Dawn of the Apes, one of 2014's most acclaimed giant-sized hits. Though Chinlund undoubtedly has his share of film offers these days, he prefers the mix of small and large scale projects that his still-diverse career provides and opted out of superhero sequels from the time commitment. 

Apes, Avengers, and The Fountain are after the jump... 

Click to read more ...

Saturday
Jun282014

Pass The Rubber

If this is an actual costume* in The Hunger Games: Mockingjay Part 1 and not just an advertisement can we just give Kurt & Bart** the Oscar now?***

 

* I realize it's very possible that the movies brilliant ad campaign is completely unconnected to the actual film(s) and possible made by whole different teams

** Kurt & Bart, in case you are as yet unaware (which is possible since they're fairly new to the movies), are a costume design duo. They've only been active since John Cameron Mitchell's Shortbus in 2006 but this past year they broke out in a major way having costumed both a Best Picture nominee (Dallas Buyers Club) and a movie that just design-candy across the board (Stoker)

*** Yes, I already tweeted this exact sentiment but not all of you have Twitter and I felt like looking at the photo again. I initially resisted posting it since I hate posting commercials as content (it's such a sneaky way for the studios to get free advertising) but the campaign is just too smart to not share at least one image. You can see more here.

Friday
Feb282014

"Is it a crime to look at Lange?"

Jessica Lange is now the face of Marc Jacobs Beauty line at 64, photographed by David Sims below. (Take that previously daring Lancôme with Isabella Rossellini as their international spokesface until she was in her dotage at 44). 

What a second act Jess's career! After a very long rough stretch (approximately 1996-2008 which saw the likes of Hush and Bonneville and a couple of barely released movies) she's really on top of it all again... except the movies. What can we trace the revival back to? Many of you would shout "Grey Gardens!" from 2009, but I think the secret might be her honorary place in David O. Russell's I ♥ Huckabees with its Jessica Lange photo fetish.

Is it a crime? Is it a crime to look at Lange?!

Question: If she made Titus (1999) or Big Fish (2003) now, and gave the exact same performance she gave then, post career resurgence, do you think she'd get a Supporting Actress nod? With Oscar, timing is often everything. 

Friday
Feb142014

A Brief History of the Cartoon as Toy Commercial

Tim here. With The Lego Movie devouring money at a rate virtually never seen in the middle of winter, and receiving some of the most enthusiastic reviews of any animated film since Toy Story 3, any fears that it would be nothing but a craven toy commercial have been firmly put to sleep. Which isn’t to say that it’s not a toy commercial; but, as Nathaniel put it in his review, “Who cares? It’s wonderful!” Besides, it’s one thing to have a hard-core branding effort for some new plaything that nobody wants or needs, and quite another to have a feature-length advertisement for a 65-year-old icon that’s the best-selling toy in history. Lego doesn’t need The Lego Movie.

Still and all, the fact remains that there’s a mercenary heart beneath the film: not only selling Legos, but selling multimedia franchises controlled by Warner Bros. on top of it. This is done painlessly, even cleverly, and that tends to make it harmless; and in this respect, The Lego Movie represents a striking break from the history of cartoon-as-advertisement. For the most part, previous examples of this commercial impulse have been, in fact, unusually painful, dumb, and harmful .

Click to read more ...

Wednesday
Feb052014

Link Mommy, Link!

Vanity Fair interviews director John Hillcoat (Lawless, The Road) on his controversial Superbowl ad for Coke. I personally loved it. The right-wingers hate its reminder of America as melting pot.
NPR Jehane Noujaim's The Square, nominated for Best Documentary, is having trouble getting screened at home in Egypt 
Theater Mania interviews the great Charles Busch (Die Mommy, Die!) about his career and new play "The Tribute Artist" in which he does impressions of Marilyn, Bette Davis, and Katharine Hepburn among others. (I met Mr Busch at the anniversary Cabaret screening last year and he was so sweet)

Gothamist Alfonso Cuarón's Oscar campaign hits Lincoln Center soon for screenings and discussions of Children of Men and Gravity here in NYC. Ah c'mon Lincoln Center. Throw in Y Tu Mama Tambíen (still his best picture) and we'll totally be talking!
Pajiba on the whitewashing of Egyptian mythology on screen. Why not cast people of color. Joel Edgerton as Ramses? Gerard Butler as an Egyptian god? Ummmm
LA Times Spike Jonze acceptance speech at the WGA's for Her 

Coming Soon.
Mookie provides us with a list of the most exciting Chinese films coming this year. Lots of auteur epics and stars: Chang Chen, Tang Wei, Gong Li, and Takeshi Kaneshiro
Empire Russell Crowe's next drama Fathers and Daughters is from Italian director Gabriele Muccino (The Pursuit of Happyness) is loading up on starpower.Also cast: Amanda Seyfried, Aaron Paul, Quvenzhane Wallis, Octavia Spencer and Diane Kruger. 
THR Matthew McConaughey and Ken Watanabe will costar in Gus Van Sant's Sea of Trees about two suicidal men
Empire Alicia Vikander (yaaaasss) and Kit Harrington (well, he pretty) to co-star in World War I drama The Testament of Youth directed by James Kent. Incidentally Kent has had a long career in TV films but this will be his first feature.
Deadline an update on Yorgos Lanthimos (Dogtooth) and his third film The Lobster 

 Finally...
You have undoubtedly read in several places that Jonah Hill & Leonardo DiCaprio are both now attached to a film about the Olympics bombings of 1996. This time Hill will play Lead and Leo supports. It's based on this Vanity Fair article American Nightmare: The Ballad of Richard Jewell so we assume it will be called American Nightmare in release (or something else) since that's more generic and that they'll pretend it's not based on anything if the Original Screenplay category looks like an easy get in 2015. (Why am I so cynical?). Certainly the two worked well together in WoWS. Can they recapture the magic and double Oscar nods again? The Wire wonders which movie duo they're aiming to be. 

And in case you missed it at Funny or Die... here is "Jesse Eisenberg's" leaked audition tape for Lex Luthor in Batman vs. Superman. I LOL'ed the most at the little pantomime of breaking Batma... well, I'll let you watch it.