Despite overloading with stars, some more bankable than others, New Year's Eve didn't exactly get moviegoers partying. Might this be an end to Garry Marshall's holiday franchise. Since he's working backwards chronologically given that he started with Valentine's Day, one supposed Christmas was going to be next.
Box Office (U.S.) Baker's Dozen
01 NEW YEAR'S EVE new $13
02 THE SITTER new $9.8
03 THE TWILIGHT SAGA: BREAKING DAWN PART 1 $7.8 (cum $259.4)
04 THE MUPPETS new $6.9 (cum $65.7)
05 ARTHUR CHRISTMAS new $6.5 (cum $33.4)
06 HUGO new $6 [Scorsese & Team] (cum $33.4)
07 THE DESCENDANTS $4.3 [Michael's review] (cum. $23.6)
08 HAPPY FEET TWO $3.6 (cum. $56.7)
09 JACK AND JILL $3 (cum. $68.5)
10 THE IMMORTALS $2.4 (cum. $79.8)
• Young Adult and Tinker Tailor Soldier Spy started off in teensy-tiny release (sigh. why must so many movies do this?) garnering solid per screen averages... especially Tinker Tailor. That fake out release for We Need To Talk About Kevin (Oscar qualifying) also had fairly full houses though it'll be removed from theaters next weekend just as its gaining steam. Sigh.
• The Weinstein Co is obviously keeping The Artist very close to their vest grooming it for an Oscar explosion. Despite promising first two week numbers it added only 10 new screens and is inching towards $1 million. Will the caution pay off or smother its ignitability with crowds?
• Despite a good week of awardage, Margin Call seems to be on its last legs creeping towards a $5 million gross in its 8th weekend.
• And believe it or not, The Help -- currently in the thick of Oscar campaigning and DVD releasing -- finally crawled past Bridesmaids this weekend to become the single biggest unexpected blockbuster of the year, 11th for the year overall and the 2nd biggest female led film (after Bella's wedding of course).
Sadly, The Helps #11 finish means the top ten this year is ONLY franchises. All original films were shut out which is basically the movie version of coal in the stocking of future moviegoers. Alas, we do it to ourselves! Such is the stagnating power of habit and pre-sold entertainments. No originals? DANGER. DANGER. Stop sending this message to Hollywood. If a franchise is getting weak, skip its next installment! Wait for the DVD.