Hulk Smash Box Office!

Here's one of the very smartest things about The Avengers that I read all weekend and surely a sign as to why it's handily smashed opening weekend box office records with its mighty $200 mil.

Perhaps people like The Avengers so much because it celebrates a triumph of branding. The Hulk reinforces his brand by blending together a sensitive, indie, yet still hunky Mark Ruffalo with a green, childlike, cartoonish embodiment of aggression that smashes things.  Viewing the film is like watching Pepsi chat with McDonalds ironically about the inadequacies of Apple as Facebook dons a blue mask before ripping Nike's hammer away in a fit of pique."
-The Film Doctor

I haven't read this elsewhere but I think it's worth noting that this exact same weekend 10 years ago was also historic. Spider-Man (2002) was our first ever $100+ opening weekend. In ten short years the booty has practically doubled but in Spider-Man's defense they have raised ticket prices radically in that span of time. I liked The Avengers but the only way I'd see it again in theaters is if I can find a matinee 2D screening.

Hulk crush Harry Potter & Batman © Nathaniel Rogers

TOP FIFTEEN 
01 THE AVENGERS new  $200.3 Review
02 THINK LIKE A MAN  $8 (cum $73)
03 HUNGER GAMES  $5.7 Review (cum $380.7... and suddenly looking far less likely to stay the #1 movie of the year)
04 THE LUCKY ONE  $5.5 (cum $47.9)
05 THE PIRATES! $5.4 (cum $18.5)
06 FIVE YEAR ENGAGEMENT  $5.1 (cum $19.2)
07 THE RAVEN  $2.5 (cum $12)
08 SAFE $2.4 (cum. $12.8)
09 CHIMPANZEE $2.3 (cum. $23)
10 THREE STOOGES $1.8  (cum $39.6)

11 CABIN IN THE WOODS $1.5(cum. $38)
12 JOHN CARTER  $1.3 Review (cum $75) 
13 21 JUMP ST  $1 Review (cum $133.9)
14 AMERICAN REUNION  $.8 (cum $55.3)
15 THE BEST EXOTIC MARIGOLD HOTEL new $.7

What did you see over the weekend? I checked in at the The Bext Exotic Dame-Packed Hotel... which I'll write a little something about soon. If they were going for counterprogramming against The Avengers maybe they should have opened in more theaters? With Hotel's high per screen average and a weak showing for everything but the superheroes (and a strangely resurgent John Carter. What's going on there???), I bet they could have opened in the top ten. Then again, I assume Manhattan's very mobile elderly get out to the movies far more often than their counterparts elsewhere. It seems impossible but we may have been the youngest people in the theater.

Linksplosion

Scribble Junkies wonders if short men make better directors
My New Plaid Pants sneak peaks End of Watch with Jake Gyllenhaal and Michael Pena
IndieWire Oops, we deleted the movie. The growing pains of digital cinema
Cinema Blend Joss Whedon on his success with The Hulk. Speaking of...
Tom Shone thinks the Hulk is the only thing he got right.
Huffington Post thanks the foundations laid down in the Whedonverse for The Avengers success
USA Today gets good quote from the Core Four in The Avengers. And everyone has a good laugh about Mark Ruffalo in his motion capture phase. The man himself:

The first day of the leotard I said, OK (expletive), get a good laugh. Let's just get it out in the open. There was a lot of snickering and off-color jokes about the leo part of my tard. I don't think that needs explaining. 

Wow Report the best job in Hollywood is...
ASME announces the best magazine covers of the year. Truly odd choices here, I have to say. Mila Kunis' GQ cover is the only actress cover featured. 
Guardian sad legal battles over the Zsa Zsa Gabor estate. The famous actress is 95 and is probably not long for this world
Forbes released their list of the 100 Most Powerful Women in the World. The highest and only ranked actress is Angelina Jolie at 29 (unless you think of Beyoncé #18 as an actress). 
Newsorama has a ten-wide list of things we've learned from The Avengers... but it's more about what Marvel Studios can learn from it. 
The Mary Sue Brave's Princess Merida already showing up at Disney parks 

Theater Watch
Potentially terrible news for New Yorkers. The fate of the awesome Zeigfeld Theater on 54th street is up in the air. That's a pity. This is hallowed ground we're talking about. It's one of the few single screen ginormous theaters left. It's where I saw Moulin Rouge! for the first time. It's where I saw Michelle Pfeiffer in the pflesh and its the only suitable place for big deal starry movie premieres in Manhattan. Please don't close up!

This Weekend's Must Read...
The Hairpin points us to this amazing Elizabeth Berkeley interview right before Showgirls (1995) came out. It's hilarious and fascinating and sympathetic in retrospect. So much titillating delusion.

I thought, ‘I have to do this.’ I mean, this role, I would kill for. It’s very rare you read a script where the whole focus of the film is on a woman. Also, I’m so passionate about what I go after and I really felt a lot of connection with the character right away...

The bottom line is the character is so emotional. She’s constantly on the edge of a breakdown so that was hard because what’s two minutes in her life was 17 hours for me. There was one scene in particular where I’m on stage auditioning for the showgirl spot where Alan Rachins’ character is wanting me to put ice cubes on my nipples. That was so difficult. Everyone on the set just felt really upset by it because the fact is that goes when showgirls audition. I mean, it’s part of the process.  

Authenticity!

Review: "The Avengers"

This review was originally published in my column at Towleroad...

If Agent Natasha Romanoff can interrupt an espionage interrogation to attend...

If Thor can find a way back to Earth without his rainbow bridge...

If Tony Stark can stop erecting enormous arguably phallic odes to himself for a moment...

If Captain America can get back in shape now that he's out of deep freeze...

And if Dr Bruce Banner can come out of self-imposed exile to join Marvel's THE AVENGERS, than I really ought to be able to review some movies again. Let's go.

After roughly four years of movie-length commercials for The Avengers (formerly known as: Iron Man 2, Thor, and Captain America: The First Avenger) "Earth's Mightiest Heroes" have finally assembled. To fans of the superhero genre, this probably feels like an impossible dream realized. To non-fans of the superhero genre this might play like the perfect time for a showstopping climax -take a bow and give mere mortals some movies again! The latter group should brace themselves. This particular blockbuster is lively enough to greenlight an even bigger movie family of men (and hopefully some women) in tights. MORE AFTER THE JUMP...

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"Skyfall" and Art Direction

A new vlog from the set of the new Bond picture Skyfall has emerged (included below). The chief discovery: Dennis Gassner wears berets. Gassner, who hails from Canada not France, is someone whose work I've long admired. I first learned his name when he pulled off the semi-rare trick of a double Oscar nomination in one category competing with himself for Best Art Direction with Bugsy (1991) and Barton Fink (1991), two absurdly handsome films. Bugsy won but it's oh so satisfying that both nominations were deserved. 

The narrative of this, it's going to be groundbreaking. It's going to be a new chapter. So it's really about finding things that are different and exciting for the audience to look at."
-Gassner on designing Skyfall 

Other credits include The Golden Compass, Road to Perdition, The Man Who Wasn't There, Big Fish. In short he's up there with the best of 'em like Rick Heinrichs, David Wasco, and Dante Ferretti.

But obviously James Bond movies don't court Oscar favor. The entire franchise only has 9 nominations and 2 wins if you can believe it. There's been zero Oscar attention for 30 years! For Your Eyes Only's (1981) song nomination was the last for the franchise. Not even the major critical / audience revival that was Casino Royale (2006) won any attention from the Academy so the conversation ends there even with Gassner designing its look.

Useless Trivia of the Day: only one James Bond movie was ever nominated in the Art Direction category and that was The Spy Who Loved Me (1977) which is Oscar's favorite James Bond film (3 nominations).

Have you ever worn a beret?  

Mad Men @ The Movies: Born Free, Feeling Trapped

In this series we explore the connections between Mad Men and the cinema. Season five has, thus far, not used the movies as much as they have in previous seasons. Though it's also possible that blogging concurrently with airings could result in missed references. Needless to say, I am behind so let's discuss the past couple of weeks of Mad Men.

Driving lessons for sad Pete Campbell

5.5 "Signal 30"
This episode focused on Pete, one of the show's least likeable characters who has, over the course of five years, grown more sympathetic and even more admirable while not really becoming more likeable per se. It's a nifty balancing act that actor Vincent Kartheiser performs tremendously well. Other than fame and fortune, this has been a thankless character for him as his fellow cast members have reaped abundant nominations (if strangely no wins) and increased big screen traction. If they have any sense this will be Kartheiser's Emmy submission episode for Season Five. A repeating motif in which Pete had to watch those old scare-tactic car crash documentaries they used to show in Drivers Ed courses was also stealthily employed. (Now that he's a suburban husband, he has to learn to drive.) Even though Pete was foolishly attempting to cheat on his wife Trudy (so charming even Don Draper is a fan!) with a teenager, and even though he got a well deserved beat down (literally) from Lane, the episode managed the miraculous feat of making you feel altogether bad for him as he struggles to grow up; Pete still looks like a little boy but he no longer feels like one.

Mrs Ken Cosgrove, Mrs Pete Campbell, Mrs Don DraperAging has been a theme of this season, from fatigue to illness to a widening gap between the younger and older characters mindsets. Great, great episode that even managed to thread in a B plot for the oft underused Ken Crosgrove (Aaron Staton) and also a key one for Janie Bryant's always thrilling costume design. (Fact: Janie Bryant never winning the Emmy for Mad Men should be a true embarassment to the entire television industry.) A 

 5.6 "Far Away Places"
Movie Theater Scene Alert! It's always a delight when Mad Men takes us inside a movie theater. Don Draper used to play hooky there in the early seasons and last year he and Lane got drunk and went to a monster movie together. Strangely the very next movie theater scene within the series also involves a character behaving badly. The cinema corrupts them!

The episode begins with Peggy fighting with her boyfriend who wants to see a movie that night. 

poll by twiigs.com

PUBLIC INDECENCY AFTER THE JUMP ... The Naked Prey indeed.

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