One could argue, and some did, that we didn't need another Alien movie after four regular features and Alien vs. Predator mash-ups. One could argue, though no one bothered to, that we didn't need another Madagascar. Yet both films had robust attention from audiences for their opening weekend. When all the new entries are crowd-interest family films always win since they have better legs at the box office. Their target audience doesn't even require legs to get to them since they're carried to or wheeled to the movie theaters question via their parental units.
THE DIRTY (BOX OFFICE) DOZEN
01 MADAGASCAR 3 new $603
02 PROMETHEUS new $50.0
03 SNOW WHITE AND THE HUNTSMAN $23 (cum $98.5) Review & Sequel Plans
04 MIB 3 $13.5 (cum $135.5)
05 THE AVENGERS $10.8 (cum $571.8) Review
06 THE BEST EXOTIC MARIGOLD HOTEL $3.2 (cum. $31) Review
07 WHAT TO EXPECT WHEN YOU'RE EXPECTING $2.7 (cum. $35.7)
08 BATTLESHIP $2.2 (cum $59.8)
09 THE DICTATOR $2.1 (cum $55.1)
10 MOONRISE KINGDOM $1.5 (cum $3.7) (Wes Anderson's Dark Side)
11 DARK SHADOWS $1.3 (cum. $73.7) Review
12 THE HUNGER GAMES $1.0 (cum. $400.2) Review
What did you see this week? I was busy taking in the musical Rock of Ages, the buzzy poetic Beast of the Southern Wild (ohmgod. Do not miss it when it opens... but lower those Oscar expectations. Not that kind of movie), the Italian coming out comedy Loose Cannons (2010), and Prometheus (more on that as soon as I can manage).