Cheers to Carefee Black Girl who is Italy and had the smarts to snap this incredibly unfortunate 12 Years a Slave poster. Yes, Brad sells tickets but at what price to a film's soul?
Fox Searchlight isn't in charge of Italian distribution (IMDb doesn't say who is exactly though distributors are listed for France and Spain and a few other countries) but this just puts an unfortunate visual to the snarksters who originally attacked the movie with the "Brad Pitt solves slavery" tag when the movie first became our frontrunner.
This second advertisement, a TV spot dubbed "Outrageous" though not, unfortunately "Outrageous!!!" for August: Osage County speaks for itself.
In a language we are not familiar with. Give us subtitles to understand the huhwazzit and the why of what we are seeing here? Why this ad now? Especially when the jingly music suggests a Christmas day opening that is no more. It's now opening on the 27th.