Tim here. This weekend, all of you with small children will be busy going to see Minions, and oh, how all of us without children will laugh at you, and mock you. The minions, of course, being the yellow lozenges with legs and arms from the Despicable Me movies as what speak using some kind of pan-European pidgin, concocted and delivered by co-director Pierre Coffin. I don't know why I'm bothering to explain this. If you know enough pop culture to read a movie site, you encounter the minions, probably multiple times per day. They have turned into an online meme, pitchmen for unrelated products, and if you have a sufficient imagination and enthusiasm for manufactured outrage, they're also teaching five-year-olds the F-word.
Frankly, the fact that there's a minions movie seems almost irrelevant, as pointless as making a movie out of Hello Kitty. Which they are doing, because the universe is cruel.