I didn't realize, watching the Man of Steel (2013) teaser before The Dark Knight Rises that I was watching only one of two versions. The virtually identical trailers have totally different voiceovers, an ingenious ploy to get people to watch the commercial twice and feel like there's added value.
Russell Crowe, the biological father Jor-El, who gives the earth a Superman. Sort of accidentally, but whatever.
Kevin Costner, the real father Jonathan Kent, who raises a super boy.
I'm not sure über somber "MY DESTINY!" tone and behold the glories of Nature and Kansas and Henry Cavill's beard visuals were the direction to go here since the whole reason people had such a hard time with Superman Returns was its contemplative soul in place of bam pow action (the super villain being a big island of Krytopnite essentially) and its humorlessness. And its Lois but... bygones! Point being: won't this just remind people of Superman Returns and their boredom regarding the Man of Steel? If we must have superheroes every 3 months my greatest wish is they all won't try to be Christopher Nolan's Whatever; different central characters demand differently toned films.
P.S. Here's my vote for Tweet of the Weekend via... Fake Terrence Malick