Box Office: Rise of the Change-Up of the Apes

The relaunch or prequel or whatever you'd like to call it to the 43 year old Planet of the Apes franchise was buoyed by... well, we're not sure what it was buoyed by exactly. The film is unexpectly good but given that neither reviews nor "quality" generally factor in to first weekend grosses, it must be the familiar brand appeal. Perhaps enough time has passed since Tim Burton's awful remake that people were interested again? Expect the prequel to hold really well next weekend. Second weekends are when quality or perceptions thereof are much more influential. Word of Mouth, you know. I'll demonstrate: Go see it!

box office top ten (actual grosses)
01 RISE OF THE PLANET OF THE APES new $54.8
02 THE SMURFS $20.7 (cum $75.9)
03 COWBOYS AND ALIENS $15.7 (cum $67.3)
04 THE CHANGE-UP new $13.5
05 CAPTAIN AMERICA: THE FIRST AVENGER [review] $13 (cumulative $143.2)
06 HARRY POTTER AND THE DEATHLY HALLOWS PART TWO [review] $12.4 (cum $343)
07 CRAZY STUPID LOVE [your take]  $12 (cum $42.1)
08 FRIENDS WITH BENEFITS $4.6 (cum $48.5)
09 HORRIBLE BOSSES $4.5 (cum $105.1)
10 TRANSFORMERS: DARK OF THE MOON $3 (cum $344.2)

Discussables: The Smurfs held fairly well reminding us once again that parents just don't read reviews and leave it up to the kids. That 56% drop for Cowboys & Aliens, though not uncommon for a film's second week, is not good news for a film that was supposed to be a very big deal this summer. The huge budget, nearly double the size of say Planet of the Ape's is more weight on its shoulders. (Here's some theorizing on what went wrong.) Crazy Stupid Love had the best legs of the top ten, barely taking a hit with only a 35% drop. In other words: people like the film. Ryan Reynolds continues to have a lackluster summer. Green Lantern underperformed and The Change-Up wasn't really packing them in either on opening weekend. That said, those two openings are still better than what he usually gets out of the gate, when it's his name as the principal draw. Not that he's actually been the principle player all that often. Time for a reteaming with Sandra Bullock, right?

Among this week's limited release big market happenings transgendered drama Gun Hill Road had the fullest houses with the reportedly epically misogynistic Bellflower just behind. Miranda July's The Future and Dominic Cooper objectification-fest The Devil's Double both added several theaters to their count. Are they open near you? I don't know why I haven't seen them yet but I keep falling further and further behind. Must spend entire day in theater soon.

What did you see this weekend?

Mr & Mrs Incredible

June Wedding (reprinted from the TFE archives)

Helen and Bob Parr were married June 27th, 1989, at the church on St. Pablo Ave. Justice of the Peace Brad Bird presided. The bride is the daughter of Mr and Mrs. Conyers Georgia. The groom is the son of Mr and Mrs Craig T Parr. The bride wore an ivory silk Valenta ball gown. She carried a bouquet of white daisies. Best man was Lucius Best.

The bride is a graduate of Metroville University with a degree in hydrocarbon polymerology. She currently serves the public as a superhero. The groom also performs heroics. They plan to continue incredible crime fighting and reside in downtown Metroville.

[excerpted from the Municiperg Tribune, June 27th, 1989]


Happy 22nd anniversary to Mr & Mrs Incredible! (If Pixar must be in the sequel business, The Incredibles are beyond the most deserving, wouldn't you agree?)

Box Office: The Tree of Hungover Pandas in Paris

I know I said I was taking today off but I ended up drawing instead. I am not a summer person. (I am the opposite of bears, my form of hibernation involving air conditioning in summertime and avoiding bright light.) But moving on to more pressing movie matters...

Memorial Day Weekend at the Box Office proves that it's a repetitive world with tons of franchise action (Bridesmaids 2 already has a greenlight, right? If not, it can't be far off.) It all blends together for me.

Pandas are total lightweights.

The Box Office (4 Day Weekend Actuals!)

01 THE HANGOVER PART II new $103.4
02 KUNG FU PANDA 2 new  $60.8
03 PIRATES 4 $50 (cumulative 163.6)
04 BRIDESMAIDS 1 $20.7 (cumulative $89.3)
05 AVENGERS PREQUEL #2  $12 (cumulative $162.4)
06 THE FAST AND THE FURIOUS, 5TH EDITION $7.8 (cumulative $197.3)
        and leaving the world o' franchises behind...
07 MIDNIGHT IN PARIS $2.5 (cumulative $3.4)
08 RIO $2.4 (cumulative $135.4)
09 JUMPING THE BROOM $2.3 (cumulative $34.6)
10 SOMETHING BORROWED $2.2 (cumulative $35.1)

The success stories of the week -- honestly everyone and their dog monkey knew that the Hangover and Panda sequels would sell tickets -- were in limited release: Midnight in Paris and The Tree of Life had, by a significant margin, fuller houses than any other films.

If Woody's annual offering continues to generate this kind of interest he may be looking at a Match Point / Vicky Cristina Barcelona level success. Both of those films had real legs at the box office topping out at about $23 million domestically and nearing $100 million globally and both went on to a bit of Oscar play. For those who are curious about how he has such free reign despite never having "hits" in the traditional sense, it comes down to low budgets and a global fanbase which has been far more loyal to him than American audiences. Nearly all of his movies are much more successful overseas which is definitely not the norm... for American comedies especially.

Though it's sort of off topic, I still maintain that had Dreamworks done a better job with Match Point's release -- it was a sleeper waiting to happen but they held back and held back losing all of its Critics/Cannes/"Comeback!" steam before that lame weekend-after-Christmas Oscar glut strategy -- it would have been even bigger. Midnight hasn't even gone wide yet so things are looking very good IF they keep expanding. As for The Tree of Life... the latest augmentation of the Malick Mystique could have conceivably landed in the top ten had it been less timid about revealing itself; the theaters were packed but they numbered only four.

Oscar Predictions Updates Coming Wednesday. (Working on them now.) My reflections on The Tree of Life coming later. I'm mystified that so many web critics can write huge pieces on complicated movies without time to reflect or edit their words mere moments after they see them... but that's the way film criticism is going. It's an instantaneous world. Alas. (I know I need to speed up, shut up!)

What did you see this holiday weekend?
If it wasn't a holiday for you, did you still have time for a movie or three?