Burning Questions: Are Marvel films Interchangeable?
Monday, July 21, 2014 at 9:00AM Amir here and I'm mad as hell and I'm not going to take this anymore. There is no Marvel movie in theatres at the moment but the world is anticipating Guardians of the Galaxy very soon, as has been the case every few months for the past several years. Like Michael Bay films, discussed in the box office column, Marvel films are entities I have vowed not to ever see again, especially after news came out that Edgar Wright was taken off Ant-Man. I was marginally interested in Guardians after seeing the kooky trailer, but who are we kidding? The off-kilter humor of the short preview is going to give way to explosions and “things crashing into other things” and the experience will be like every single other Marvel film.
Which brings me to this frustrating news: Marvel has announced release dates for (hopefully all) their future films until the end of the decade, with the catch being the absence of... film titles? Yes, that’s correct. The studio has planned its visual assault all the way for the next five years, without even bothering with the names in the announcement this time.
Have they now realized that their output is completely interchangeable? I’m not exactly sure if I’d be less upset if these dates had titles attached to them, but what stings about the news is Marvel’s acute awareness that the audience will get excited about it and mark their calendars even without characters or stories to get excited about in the first place, like zombies feeding on chiseled heroes. The studio has become the brand, fully overshadowing the content of its films; and its sibling comics business moves like turning Thor into a woman do little to conceal the studio's lack of creative force. This announcement of release dates of unnamed product reeks of what's desperately rotten with today’s film culture: That a distinctly original, unique (and admittedly problematic) vision like Snowpiercer, fails to crack double digits at the box office, at a time when a studio with no regard for originality or qualitative progress can correctly expect people to rush to their wallets five years in advance.
Something is broken and it needs serious fixing, otherwise what we're offered on screen will continue to become less versatile and more depressing by the week. If you don't believe me, look no further than this weekend's wide release box office, where a meaningless sequel stayed at the top spot; a terrible sequel came second; an even more terrible sequel came third; and the most terrible of all sequels came fifth. I’m fucking angry about everything.
