'If you build it, they will come.' They'll come in droves. It's 2014 and at this point, it's safe to say that Hollywood has mastered the art of pandering to the masses. They deliver exactly what we are pre-conditioned to want. The box office charts each year are now completely filled by franchises and pre-branded efforts. Frozen, for example, isn't a true original, but the 12th episode of the Disney Princess franchise that's been breaking box office records since (gulp) 1937. It's now extremely rare for a non-sequel non-pre-branded film to ever become a mammoth hit; only one "original" per year even cracks the annual top ten now (Gravity in 2013, Ted in 2012, none in 2011) which is a big downturn from the Aughts which themselves weren't as original as the Nineties.
All of which brings us to this weekend's chart topper, THE LEGO MOVIE. With its built-in nostalgia for childhood as well as a huge swath of pre-licensed characters to dangle in front of your 3D glasses (Gandalf, Batman, Han Solo, Wonder Woman, and dozens more), it's easy to approach the new hit expecting the worst. But there's no need! I'll use Bad Cop / Good Cop (voiced by Liam Neeson) to illustrate the situation and my own immediate mood swing as the movie built its case.
[BAD COP] The LEGO Movie would be a massive hit even if it were terrible.
[GOOD COP] Who cares? It's wonderful!