Box Office Boom for Best Pictures...
This weekend saw three Best Picture nominees re-expanding (Moonlight, Fences, Arrival) to capitalize on their Oscar nominations each adding a million plus to their already successful grosses. Arrival is so close to $100 million now ($97.3) but it will be still be a stretch to hit that milestone with its Blu-Ray release just two weeks away. In fact every Best Picture nominee that's still in theaters experienced a boost at the box office this weekend except Hidden Figures (which was already roaring) but that drama's neglible 11% drop continues to suggest a very long run to come.
The shadow side of this equation? That's what's happening to the prestige pictures that weren't nominated...