As expected Marvel's latest evil plot for world domination was a significant success at the box office. The US opening took in an estimated $187.6 but that's just the beginning of its gross and in addition to what it's already earned overseas ($340 million). Even though its launch wasn't as successful as its predecessor, it should still end the year comfortably with crazy big grosses. How high can it fly? Expect a big drop-off domestically next weekend since audiences and critics seem grumpier this time. I personally don't think that's so much about the movie itself as it is about the increasing ubiquity of its genre. It will be harder and harder for these films to wow people as their ranks have grown so swiftly. The special becomes the standard and so forth.
In 'it's about time' news, Furious 7 had a big percentage drop and lost 500 theaters. In far more curious news Cinderella one of the year's leggiest hits somehow rebounded (second run houses?) to return to the top ten despite losing more theaters.
01 Avengers: Age of Ultron $187.6 NEW Review & Marathon
02 Age of Adaline $6.2 (cum. $23.4) Trailer discussion
03 Furious 7 $6.1 (cum. $330.5) Review
04 Paul Blart: Mall Cop 2 $5.5 (cum. $51.1)
05 Home $3.3 (cum. $158.1) the rise and fall of Dreamworks
06 Cinderella $2.3 (cum. $193.6) Review
07 Ex-Machina $2.2 (cum. $10.8) Review
08 Unfriended $1.9 (cum. $28.5)
09 The Longest Ride $1.7 (cum. $33.2)
10 Woman in Gold $1.6 (cum. $24.5)
Limited releases were fairly quiet this week though Far From the Madding Crowd opened with $172,000 at 10 locations and Clouds of Sils Maria got a nice expansion and should soon cross the million dollar mark.
What did you see this weekend?